Return to home page
Searching: Muskingum library catalog
Some OPAL libraries remain closed or are operating at reduced service levels. Materials from those libraries may not be requestable; requested items may take longer to arrive. Note that pickup procedures may differ between libraries. Please contact your library for new procedures, specific requests, or other assistance.
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
Author Goodman, Michael B.
Title Corporate communications for executives / authored and edited by Michael B. Goodman.
Imprint Albany : State University of New York Press, 1998.

View online
View online
Author Goodman, Michael B.
Series Suny series, Human communication processes
SUNY series in human communication processes.
Subject Communication in management.
Corporations -- Public relations.
Social responsibility of business.
Corporate culture.
Communication in organizations.
Description 1 online resource (xv, 329 pages) : illustrations.
Bibliography Note Includes bibliographical references and index.
Contents 2. Corporate Communication Practice 9 -- 3. Corporate Communication and Corporate Culture 29 -- 4. Corporate Identity 85 -- 5. Corporate Citizenship and Social Responsibility 112 -- 6. Corporate Communication and Meeting the Press 165 -- 7. Corporate Communication and Crisis 186 -- 8. Corporate Communication and Technology 218 -- 9. Corporate Communication in Global Markets 280.
Note Print version record.
ISBN 0585158843 (electronic bk.)
9780585158846 (electronic bk.)
0791437620 (pbk.)
OCLC # 44959898
Additional Format Print version: Goodman, Michael B., 1949- Corporate communications for executives. Albany : State University of New York Press, 1998 0791437620 (DLC) 97045206 (OCoLC)37935173
Table of Contents
1An Overview of Corporate Communication1
2Corporate Communication Practice9
 The Odor of Mendacity: Root Causes of Poor Corporate Communication / Edmond H. Weiss 
3Corporate Communication and Corporate Culture29
 Communication and Change: Effective Change Communication is Personal, Global, and Continuous / Michael B. Goodman, Karen E. Willis, Virginia C. Holihan 
 Interpersonal Stress in the Organization: The Role of Psychological Fusion / Paul P. Baard 
 Case Study: Corporate Culture: Add 99 Years of Seasoning / Elliott Hebert 
4Corporate Identity85
 Case Study: The Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light's Electronic Employee Communication Services / David H. Ostroff, Dawn Donnelly, Alan Fried 
5Corporate Citizenship and Social Responsibility112
 Corporate Social Responsibility: New Ways of Making a Profit / Patricia Siccone 
 Selling Science to Society / Linn A. Weiss 
 Crime, Business Ethics, and Corporate Communication / Vaughana Macy Feary 
6Corporate Communication and Meeting the Press165
 Case Studies: The Case of the VP for External Communication Orange & Rockland Utilities, Inc. and Subsidiaries 
 "Get Tough on Crime: But Don't Lock'em in My Back Yard" / Diana Vance 
7Corporate Communication and Crisis186
 Supplying Your Own Banana Peels / Marion K. Pinsdorf 
 Case Study: Toward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain Times / Linda M. Dulye 
8Corporate Communication and Technology218
 Anytime, Anywhere: The Social Impact of Emerging Communication Technology / Valerie Perugini 
 Case Study: Efforts to Simplify Human-Computer Communication / Michael W. Cusack 
9Corporate Communication in Global Markets280
 Europe and the European Union / Michael B. Goodman 
 Further Reading305
 Index of Essay and Case Authors323
 Subject Index325

If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team