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EBOOK
Author Goodman, Michael B.
Title Corporate communications for executives / authored and edited by Michael B. Goodman.
Imprint Albany : State University of New York Press, 1998.

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LOCATION CALL # STATUS MESSAGE
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View online
Author Goodman, Michael B.
Series Suny series, Human communication processes
SUNY series in human communication processes.
Subject Communication in management.
Corporations -- Public relations.
Social responsibility of business.
Corporate culture.
Communication in organizations.
Description 1 online resource (xv, 329 pages) : illustrations.
Bibliography Note Includes bibliographical references and index.
Contents 2. Corporate Communication Practice 9 -- 3. Corporate Communication and Corporate Culture 29 -- 4. Corporate Identity 85 -- 5. Corporate Citizenship and Social Responsibility 112 -- 6. Corporate Communication and Meeting the Press 165 -- 7. Corporate Communication and Crisis 186 -- 8. Corporate Communication and Technology 218 -- 9. Corporate Communication in Global Markets 280.
Note Print version record.
ISBN 0585158843 (electronic bk.)
9780585158846 (electronic bk.)
0791437620 (pbk.)
OCLC # 44959898
Additional Format Print version: Goodman, Michael B., 1949- Corporate communications for executives. Albany : State University of New York Press, 1998 0791437620 (DLC) 97045206 (OCoLC)37935173
Table of Contents
 Acknowledgments 
 Preface 
1An Overview of Corporate Communication1
2Corporate Communication Practice9
 The Odor of Mendacity: Root Causes of Poor Corporate Communication / Edmond H. Weiss 
3Corporate Communication and Corporate Culture29
 Communication and Change: Effective Change Communication is Personal, Global, and Continuous / Michael B. Goodman, Karen E. Willis, Virginia C. Holihan 
 Interpersonal Stress in the Organization: The Role of Psychological Fusion / Paul P. Baard 
 Case Study: Corporate Culture: Add 99 Years of Seasoning / Elliott Hebert 
4Corporate Identity85
 Case Study: The Business Environment, Demographics, and Technology: A Case Study of Florida Power and Light's Electronic Employee Communication Services / David H. Ostroff, Dawn Donnelly, Alan Fried 
5Corporate Citizenship and Social Responsibility112
 Corporate Social Responsibility: New Ways of Making a Profit / Patricia Siccone 
 Selling Science to Society / Linn A. Weiss 
 Crime, Business Ethics, and Corporate Communication / Vaughana Macy Feary 
6Corporate Communication and Meeting the Press165
 Case Studies: The Case of the VP for External Communication Orange & Rockland Utilities, Inc. and Subsidiaries 
 "Get Tough on Crime: But Don't Lock'em in My Back Yard" / Diana Vance 
7Corporate Communication and Crisis186
 Supplying Your Own Banana Peels / Marion K. Pinsdorf 
 Case Study: Toward Better Two-Way: Why Communications Process Improvement Represents the Right Response During Uncertain Times / Linda M. Dulye 
8Corporate Communication and Technology218
 Anytime, Anywhere: The Social Impact of Emerging Communication Technology / Valerie Perugini 
 Case Study: Efforts to Simplify Human-Computer Communication / Michael W. Cusack 
9Corporate Communication in Global Markets280
 Europe and the European Union / Michael B. Goodman 
 Afterword303
 Further Reading305
 Index of Essay and Case Authors323
 Subject Index325


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