Return to home page
Searching: Muskingum library catalog
While many OPAL libraries have resumed lending and borrowing, some continue to operate at reduced service levels or limit in-person use to their campus community. Note that pickup services and procedures may differ between libraries. Please contact your library regarding open hours, pickup procedures, specific requests, or other assistance.
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
EBOOK
Author Sorenson, Lina,
Title General Motors Corporation : communicating a new vision for survival (A) / Lina Sorenson, Timothy Whitehead, James S. O'Rourke.
Imprint London : SAGE Publications Ltd, 2017.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
Author Sorenson, Lina,
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases.
Subject General Motors Corporation.
Corporations -- Finance.
Crisis management.
Automobile industry and trade.
Alt Name Whitehead, Timothy,
O'Rourke, James S., 1946-
Description 1 online resource.
Note Originally published in Sorenson, L., Whitehead, T., & ORourke, J. S. (2009). General Motors Corporation: Communicating a new vision for survival (A). 09-09 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Summary On November 19, 2008, General Motors Corporation presented an argument in the U.S. House of Representatives to receive bridge loan funding. If the company could not convince the legislators to assist the company through the economic downturn, then the company would soon be bankrupt. The case explores the various causes of the General Motors predicament, the communications strategy employed leading into the congressional hearings, as well as the outcome.
Note Description based on XML content.
ISBN 9781526404527 (ebook)
1526404524
OCLC # 1017727292


If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team