Advertising in the Weimar Republic -- The coordination of German advertising after 1933 -- Advertising and the everyday before the war -- Buyers and sellers -- Selling the idea of empire -- Ads amid ashes.
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he.
Online resource; title from PDF title page (ebrary, viewed November 26, 2013).
Text this item to your phone! Text message will contain the location, call number, and title of the item on this page. Texting may not work for items with multiple volumes. WARNING: Texting fees may apply. close