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Author Swett, Pamela.
Title Selling under the swastika : advertising and commercial culture in Nazi Germany / Pamela Swett.
Imprint Stanford, California : Stanford University Press, [2014]

Subject Advertising -- Political aspects -- Germany -- History -- 20th century.
Advertising -- Germany -- History -- 19th century.
Advertising -- Germany -- History -- 20th century.
Germany -- History -- 1933-1945.
Description 1 online resource (361 pages)
Bibliography Note Includes bibliographical references and index.
Contents Advertising in the Weimar Republic -- The coordination of German advertising after 1933 -- Advertising and the everyday before the war -- Buyers and sellers -- Selling the idea of empire -- Ads amid ashes.
Summary Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he.
Note Online resource; title from PDF title page (ebrary, viewed November 26, 2013).
ISBN 9780804788830 (e-book)
0804788839 (e-book)
OCLC # 865853494
Additional Format Print version: Swett, Pamela. Selling under the Swastika : Advertising and Commercial Culture in Nazi Germany. Palo Alto : Stanford University Press, ©2013 9780804773553.