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BOOK
Author Gladwell, Malcolm, 1963-
Title The tipping point : : how little things can make a big difference / Malcolm Gladwell.
Imprint Boston : Little, Brown, [2002]
©2002
Edition First Back Bay paperback edition.

LOCATION CALL # STATUS MESSAGE
 MUSKINGUM STACKS  HM1033 .G53 2002    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 MUSKINGUM STACKS  HM1033 .G53 2002    AVAILABLE  
Author Gladwell, Malcolm, 1963-
Subject Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
Causality.
Psychology, Social.
Description xii, 301 pages ; 21 cm
Edition First Back Bay paperback edition.
Bibliography Note Includes bibliographical references (p. [281]-291) and index.
Contents The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
ISBN 0316346624 : $14.95
9780316346627
OCLC # 48671363


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