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Author Banet-Weiser, Sarah, 1966-
Title Kids rule! : Nickelodeon and consumer citizenship / Sarah Banet-Weiser.
Imprint Durham : Duke University Press, [2007]

 MUSKINGUM STACKS  PN 1992.92 .N55 B36 2007    AVAILABLE  
 MUSKINGUM STACKS  PN 1992.92 .N55 B36 2007    AVAILABLE  
Author Banet-Weiser, Sarah, 1966-
Series Console-ing passions
Console-ing passions.
Subject Nickelodeon (Television network)
Children's television programs -- United States.
Child consumers -- United States.
Description xiv, 276 pages : illustrations ; 25 cm.
Bibliography Note Includes bibliographical references (p. [245]-257) and index.
Contents "We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship -- The success story : Nickelodeon and the cable industry -- The Nickelodeon brand : buying and selling the audience -- Girls rule! : gender, feminism, and Nickelodeon -- Consuming race on Nickelodeon -- Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand -- Conclusion : kids rule : the Nickelodeon universe.
Note Also issued online.
ISBN 9780822339762 (cloth : alk. paper)
0822339765 (cloth : alk. paper)
9780822339939 (pbk. : alk. paper)
0822339935 (pbk. : alk. paper)
OCLC # 122701743
Additional Format Online version: Banet-Weiser, Sarah, 1966- Kids rule! Durham : Duke University Press, c2007 (OCoLC)608314449
Table of Contents
 List of Illustrations 
1"We, The People of Nickelodeon": Theorizing Empowerment and Consumer Citizenship1
2The Success Story: Nickelodeon and the Cable Industry38
3The Nickelodeon Brand: Buying and Selling the Audience69
4Girls Rule! Gender, Feminism, and Nickelodeon104
5Consuming Race on Nickelodeon142
6Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand178
 Conclusion: Kids Rule: The Nickelodeon Universe211

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