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Title Higher education marketing in Africa [electronic resource] : explorations on student choice / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson, editors.
Imprint Cham : Palgrave Macmillan, 2020.

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Subject Universities and colleges -- Africa -- Marketing.
Education, Higher -- Africa -- Marketing.
Branding (Marketing) -- Africa.
Alt Name Mogaji, Emmanuel.
Maringe, Felix.
Hinson, Robert (Robert Ebo)
Description 1 online resource
Note Includes index.
Contents Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter 3: Understanding High School Students' University Choice -- Implications for Marketing and Management of Higher Education in Ghana -- Chapter 4: Delving into Undergraduate students' choice of higher education in Uganda -- Chapter 5: International and Southern African perspectives on Choice and decision making of young people in Higher Education -- Part 2: Factors influencing Choice -- Chapter 6: Factors Influencing Students' Choice of a Federal University: A Case Study of a Nigerian Federal University -- Chapter 7: Evaluative Criteria for Selection of Higher Education Institutions in Nigeria -- Chapter 8: Factors Influencing Post Graduate Students' University Choice in Nigeria -- Chapter 9: Factors and Sources of Information that influence a Student's University of Choice -- Chapter 10: Consumer behaviour and student motivation influence the choice of higher learning institutions in Africa -- Part 3: Attracting Prospective Students -- Chapter 11: Minding the Gap: An assessment of the quality of course information available on the websites of African Universities -- Chapter 12: The importance of University Rankings for Students' University of Choice: A South African perspective -- Chapter 13: Narrative Experiences of Doctoral Students' Vulnerability in South Africa -- Chapter 14: Making a Private University Appealing to Prospective Students: A Case of Covenant University -- Part 4: Conclusion -- Chapter 15: Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy.
ISBN 9783030393793 (electronic bk.)
3030393798 (electronic bk.)
OCLC # 1155484524
Additional Format Print version: 303039378X 9783030393786 (OCoLC)1132423274

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