Return to home page
Searching: Muskingum library catalog
We are currently experiencing delivery delays for items requested from other institutions while transitioning to a new statewide delivery service. Please contact your library with questions or advice about alternative resources. Thank you for your patience!
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
EBOOK
Author Sternad, Dietmar,
Title Jacques Lemans : the development of a global watch brand / Dietmar Sternad, Claudia Knoll.
Imprint London : NeilsonJournals Publishing, 2014.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
Author Sternad, Dietmar,
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases.
Subject Jacques Lemans -- Case studies.
Clock and watch industry -- Australia -- Case studies.
Branding (Marketing) -- Australia -- Case studies.
Corporate image -- Case studies.
Alt Name Knoll, Claudia,
Description 1 online resource : illustrations.
Note Originally Published InSternad, D., & Knoll, C. (2014). Jacques Lemans: The development of a global watch brand. Journal of International Business Education, 9(1), 5-16. JIBE9-0CS1.
Bibliography Note Includes bibliographical references and index.
Summary The case describes how entrepreneur Alfred Riedl developed Jacques Lemans from a small Austrian watch company into a global brand that is active in more than 120 countries around the world. There is a specific focus on the international marketing mix of the company, including its product range, brand structure, pricing, communication, and distribution strategies. The case can be combined with the "Note on the Global Watch Industry" which provides an overview of the main trends and developments in the global watch industry that Jacques Lemans needs to cope with. In addition to the challenge of finding the best strategic answers to those trends and to determining the right degree of standardization and local adaptation of the individual elements of the international marketing mix, the protagonist of this case sees a lot of opportunities in emerging markets that need to be explored, prioritized, and exploited.
Note Description based on XML content.
ISBN 9781526461285 (ebook)
1526461285
OCLC # 1089142018



If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team