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Author acka-Badura, Jolanta,
Title Recruitment advertising as an instrument of employer branding : a linguistic perspective / Jolanta acka-Badura.
Imprint Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2015.

Author acka-Badura, Jolanta,
Subject Help-wanted advertising -- Language.
Branding (Marketing) -- Language.
Discourse analysis.
Corpora (Linguistics)
Description 1 online resource (255 pages)
Bibliography Note Includes bibliographical references and index.
Summary Annotation The author offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values.
ISBN 9781443884587 (Electronic book (PDF format)
OCLC # 924632385
Additional Format Print version: 9781443876544 1443876542 (OCoLC)911017384

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