Return to home page
Searching: Muskingum library catalog
We are currently experiencing delivery delays for items requested from other institutions while transitioning to a new statewide delivery service. Please contact your library with questions or advice about alternative resources. Thank you for your patience!
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
EBOOK
Author Downer, Lorann,
Title Political branding strategies : campaigning and governing in Australian politics / Lorann Downer.
Imprint Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
Author Downer, Lorann,
Series Palgrave Studies in Political Marketing and Management
Palgrave studies in political marketing and management.
Subject Australian Labor Party.
Campaign management -- Australia.
Political campaigns -- Australia.
Branding (Marketing) -- Political aspects -- Australia.
Australia -- Politics and government -- 21st century.
Description 1 online resource : illustrations.
Summary Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands – the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new framework to understand and evaluate political branding, Labor's strategies are considered in two case studies. They tell of skilful use of comprehensive branding strategies and costly disregard of basic branding principles, of stunning success and shattering reversal. This is a story with lessons for practitioners, researchers and citizens in democracies everywhere.
Note Print version record.
ISBN 9781137580290 (electronic bk.)
1137580291 (electronic bk.)
9781349845583
1137580305
1137580283
OCLC # 930992936



If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team