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Author Koh, Buck Song,
Title Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world / Koh Buck Song.
Imprint Singapore : Marshall Cavendish Business, ©2017.
Edition Second edition.

Author Koh, Buck Song,
Subject Place marketing -- Singapore.
National characteristics, Singaporean.
Branding (Marketing) -- Singapore.
Description 1 online resource (242 pages)
Edition Second edition.
Note Online resource; title from PDF title page (EBSCO, viewed August 29, 2017).
Originally published 2011.
Bibliography Note Includes bibliographical references and index.
Note In English.
Contents Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 242.
Summary Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known in.
ISBN 9789814779432 (electronic bk.)
9814779431 (electronic bk.)
OCLC # 992574182
Additional Format Print version: Koh, Buck Song. Brand Singapore. Second edition. Singapore : Marshall Cavendish Business, ©2017 9789814779241 9814779245 (DLC) 2017344263 (OCoLC)978282802

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