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Author Dearlove, Des.
Title Business the Richard Branson way : 10 secrets of the world's greatest brand builder / Des Dearlove.
Imprint Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2007.
Edition Third edition.

Author Dearlove, Des.
Series Big shots.
Big shots.
Subject Branson, Richard.
Virgin Group -- History.
Businessmen -- Great Britain -- Biography.
Success in business -- Great Britain -- Case studies.
Brand name products -- Great Britain.
Aeronautics, Commercial -- Great Britain -- History.
Add Title Richard Branson way
Description 1 online resource (xvi, 172 pages).
polychrome rdacc
Edition Third edition.
Bibliography Note Includes bibliographical references and index.
Note Print version record.
Summary In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons.
Contents Richard Branson Revisited ... -- The Life and Times of Richard Branson -- One: Pick on Someone Bigger Than You -- Two: Do the Hippy, Hippy Shake -- Three: Haggle: Everything's Negotiable -- Four: Make Work Fun -- Five: Do Right by Your Brand -- Six: Smile for the Cameras -- Seven: Don't Lead Sheep, Herd Cats -- Eight: Move Faster Than a Speeding Bullet -- Nine: Size Does Matter -- Ten: Never Lose the Common Touch -- How to Build a Brand the Branson Way -- Last Word -- Index.
ISBN 9781841127668 (electronic bk.)
1841127663 (electronic bk.)
1841127647 (Paper)
9781841127644 (pbk. ; alk. paper)
OCLC # 128083962
Additional Format Print version: Dearlove, Des. Business the Richard Branson way. 3rd ed. Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2007 9781841127644 1841127647 (DLC) 2006100405 (OCoLC)76967184.

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