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EBOOK
Author Lawrence, Kelsey, 1964-
Title ClassPass's business model : analyzing the decade's first unicorn / Kelsey Lawrence.
Imprint London : SAGE Publications: SAGE Business Cases Originals, 2020.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
Author Lawrence, Kelsey, 1964-
Series SAGE Business Cases
SAGE Business Cases.
Subject ClassPass Inc. -- Case studies.
Business planning -- Mathematical models -- Case studies.
Success in business.
New business enterprises -- Finance.
Description 1 online resource : illustrations.
Summary This case covers fitness start-up ClassPass and the recent funding that secured the company's position as the decade's first "unicorn." Although the funding will allow ClassPass to further expand--possibly paving the way to an initial public offering (IPO)--its business model, which some say is wringing profits from boutique gyms, is coming into question.
Note Description based on XML content.
ISBN 9781529741261 (ebook)
1529741262
OCLC # 1153272089



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