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Author Moraczewski, Eric,
Title Succeeding at business in Southeast Asia : common mistakes companies make / Eric Moraczewski.
Imprint Hoboken : Wiley, 2020.
Edition First Edition.

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Author Moraczewski, Eric,
Subject Entrepreneurship -- Southeast Asia.
Business planning -- Southeast Asia.
Relationship marketing -- Southeast Asia.
Description 1 online resource
Edition First Edition.
Summary "The United States makes up five percent of the world economy (based upon population). This is a large number for one country, but it also shows that there's immense potential outside of the US market. Today, Asia makes up roughly 60 percent of the world economy based upon population. The Southeast Asian markets have seen immense growth over the last 20 years and continue to evolve every day; perhaps most compelling is the speed at which this demographic is increasing. The time has never been better to do business in Southeast Asia and this bookwill guide readers through the steps necessary to build and execute their market entry strategy"-- Provided by publisher.
Note Description based on print version record and CIP data provided by publisher; resource not viewed.
Contents Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Chapter 1 The Importance of Relationships: How to Build and Maintain Them -- The Critical Importance of Face Time -- Understand the Power Structure -- Five Ways to Build Relationships in Southeast Asia -- Chapter 2 The Role Culture Plays in Determining Economic Value -- Negotiation: Price Is Not the Only Consideration -- Determining Economic Value -- Five Common Economic-Value Mistakes Companies Make in Southeast Asia -- Chapter 3 The Role Culture Plays in Determining Values and Ethical Standards and Practices
Caveat Emptor: Meet Before Getting Married -- Five Ethical and Values Issues Businesses Encounter in Southeast Asia -- Chapter 4 Gauging Market Potential: How to Spot Trends and Avoid Costly Errors -- Sleuthing for Indicators of Market Potential -- Five Common Mistakes Companies Make When Researching Market Potential -- Chapter 5 Understanding the Power Structure: Who's Really in Charge? -- Chinese State-Owned Enterprises (SOEs) -- Japan's Keidanren -- India's Benami -- Five Common Mistakes Businesses Make When Confronted with the Power Structure of a Southeast Asian Country
Chapter 6 Building Your Strategy: How to Determine Where You Want to Go -- Five Issues Many Companies Face When Developing a Strategy for Asia -- Chapter 7 Designing Your Plan: What to Consider and How to Evaluate Them -- Four Issues Businesses Encounter When Building a Plan -- Chapter 8 Executing Your Strategy and Plan: The Implementation Phase -- Managing Your Supply Chain -- Five Execution Errors Businesses Tend to Make -- People, People, People -- Chapter 9 What to Consider When Making the Go/No Go Decision -- Chapter 10 Joint Ventures and Franchising: The Pros and Cons
Five Common Mistakes and Myths in Joint Ventures and Franchises -- Chapter 11 An Asian Strategy for Small Businesses -- Five Common Mistakes Small Businesses Make When Entering Asia -- Chapter 12 Utilizing Resources: Where to Find the Information and Connections You'll Need -- City Governments -- State Governments -- Federal Government -- Accounting Firms -- Law Firms -- World Trade Center -- Foreign Trade Consultants -- International PEO -- International Trade Councils -- Five Common Mistakes Businesses Make When Dealing with Trade Organizations -- Chapter 13 What You Should Take Home
Five Things that Make You a Better Employee after Working in Asia -- EULA
ISBN 9781119737056 (epub)
9781119737063 (adobe pdf)
9781119737049 (paperback)
9780996729369 (e-book)
OCLC # 1156448562
Additional Format Print version: Moraczewski, Eric. Succeeding at business in Southeast Asia First Edition. Hoboken : Wiley, 2020. 9781119737049 (DLC) 2020022850

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