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Author Bouchikhi, Hamid.
Title The soul of the corporation : how to manage the identity of your company / by Hamid Bouchikhi, John R. Kimberly.
Imprint Upper Saddle River, N.J. : Wharton School Pub., 2007.

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Subject Corporate culture.
Corporate image.
Brand name products -- Management.
Business names -- Management.
Alt Name Kimberly, John R. (John Robert), 1942-
Description 1 online resource
Bibliography Note Includes bibliographical references and index.
Contents Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
Summary "We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success." "Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.
Note Print version record.
ISBN 9780131857261
OCLC # 180989307
Additional Format Print version: Bouchikhi, Hamid. Soul of the corporation. Upper Saddle River, N.J. : Wharton School Pub., 2007 0131857266 9780131857261 (DLC) 2007020423 (OCoLC)129958784