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EBOOK
Author Huber, Amy M.,
Title Telling the design story : effective and engaging communication / Amy M. Huber.
Imprint New York, NY : Routledge, 2018.
2018

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Subject Design services -- Marketing.
Storytelling.
Business presentations -- Methodology.
Description 1 online resource (1 volume) : illustrations
Note "A Focal Press book"--Cover.
Bibliography Note Includes bibliographical references and index.
Contents Part Part 1: Storytelling in Design: A Primer -- chapter 1 Human Response to Story -- chapter 2 Presenter Meet Audience -- chapter 3 Story Design -- part Part 2: Modes of Communication -- chapter 4 Writing for Impact -- chapter 5 Speaking for Impact -- chapter 6 Visual Storytelling -- chapter 7 Storytelling with Information -- chapter 8 Storytelling with Ideas -- chapter 9 Storytelling with Video.
Summary "When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike."--Provided by publisher.
Note Print version record.
ISBN 9781315226132
1315226138
9781351849210
1351849212
9781351849227
9780415785549
1351849220
9780415785532
OCLC # 1023436603
Additional Format Print version: Huber, Amy M. Telling the design story. New York, NY : Routledge, 2018 9780415785549 (DLC) 2017034732 (OCoLC)1004769841