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Author Trumbull, Gunnar.
Title Consumer capitalism : politics, product markets, and firm strategy in France and Germany / Gunnar Trumbull.
Imprint Ithaca, N.Y. : Cornell University Press, 2006.

Author Trumbull, Gunnar.
Series Cornell studies in political economy
Cornell studies in political economy.
Subject Consumer protection -- France.
Consumer protection -- Germany.
Consumption (Economics) -- France.
Consumption (Economics) -- Germany.
Capitalism -- France.
Capitalism -- Germany.
Product management -- France.
Product management -- Germany.
Description 1 online resource (vii, 186 pages) : illustrations
Bibliography Note Includes bibliographical references and index.
Contents The rise of consumer capitalism -- Consumption contested -- The organized consumer -- Consumer risk -- Consumer information -- Standards versus contracts -- Price and quality -- The consumer as citizen.
Summary "Gunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight areas of policy, Trumbull shows that different conceptions of the consumer interest emerged in the two countries. The result was the development of distinctive national consumption regimes, which have in turn influenced the market strategies of domestic producers."
"Trumbull's findings help to clarify distinctive national approaches to recent product crises - including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption."--Jacket.
Note Print version record.
ISBN 9781501730030 (electronic bk.)
1501730037 (electronic bk.)
ISBN/ISSN 9780801443824
OCLC # 1042220169
Additional Format Print version: Trumbull, Gunnar. Consumer capitalism. Ithaca, N.Y. : Cornell University Press, 2006 0801443822 (DLC) 2005032280 (OCoLC)62282141

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