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EBOOK
Author Milanesio, Natalia, 1974-
Title Workers go shopping in Argentina : the rise of popular consumer culture / Natalia Milanesio.
Imprint Albuquerque : University of New Mexico, ©2013.

Author Milanesio, Natalia, 1974-
Subject Consumption (Economics) -- Argentina.
Consumers -- Argentina -- History -- 20th century.
Working class -- Argentina -- History.
Argentina -- Economic conditions -- 20th century.
Description 1 online resource
polychrome. rdacc
Bibliography Note Includes bibliographical references and index.
Contents Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today.
Summary This book examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. The author examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption.--description provided by publisher.
Note Print version record.
ISBN 9780826352439 (electronic bk.)
082635243X (electronic bk.)
9780826352415
0826352413
OCLC # 824698504
Additional Format Print version: Milanesio, Natalia, 1974- Workers go shopping in Argentina. Albuquerque : University of New Mexico, ©2013 9780826352415 (DLC) 2012032707 (OCoLC)808628180


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