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EBOOK
Author Abaza, Mona.
Title Changing consumer cultures of modern Egypt : Cairo's urban reshaping / by Mona Abaza.
Imprint Leiden ; Boston : Brill, 2006.

Author Abaza, Mona.
Series Social, economic, and political studies of the Middle East and Asia, 1385-3376 ; v. 101
Social, economic, and political studies of the Middle East and Asia ; v. 101. 1385-3376
Subject Consumer behavior -- Egypt -- Cairo.
Consumers -- Egypt -- Cairo -- Attitudes.
Lifestyles -- Egypt -- Cairo.
Cairo (Egypt) -- Social conditions.
Cairo (Egypt) -- Economic conditions.
Description 1 online resource (xix, 309 pages) : illustrations
polychrome. rdacc
Bibliography Note Includes bibliographical references and index.
Contents Consumer culture in divided Cairo -- Consumer studies in the Middle East : the blind spot -- Memories -- The sixties' leisure classes -- A new consumer culture -- Cairo's shopping malls : the urban reshaping.
Summary This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt's economy, and how this has affected everyday life of the middle classes, the author touches on various themes such as the general changing lifestyles and conspicuous consumption, the spread of mobile phones, and coffee shops, the gated communities and secondary resorts. The "folklorisation of culture" through the flowering tourist industry, the expansion of local crafts, plastic surgery and the body as a site of consumption are all analysed. Although being influenced by the discourse of the Frankfurt school on the culture industry, this work attempts to highlight the paradoxes pertaining to the democratising effects of consumer culture without denying the growing flagrant class polarisation. The readership includes: sociologists, historians, Middle East specialists, cultural studies specialists and all those who are interested in integrating visual art with sociological investigation.
Note Print version record.
ISBN 9789047410478 (electronic bk.)
9047410475 (electronic bk.)
128140022X
9781281400222
9789004152779 (hbk.)
9004152776 (hbk.)
OCLC # 290588957
Additional Format Print version: Abaza, Mona. Changing consumer cultures of modern Egypt. Leiden ; Boston : Brill, 2006 (DLC) 2007295637


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