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EBOOK
Author Monteiro, Heather,
Title Making the case for DineSafe : incorporating analytics into managerial decision-making in the hospitality classroom / Heather Monteiro, Daniel McLean.
Imprint London : International CHRIE, 2017.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
Author Monteiro, Heather,
Series SAGE Business Cases
SAGE Business Cases.
Subject DineSafe (Sanitation product) -- Case studies.
Marketing research -- Case studies.
Hygiene products -- Marketing -- Case studies.
Restaurants -- Sanitation.
Alt Name McLean, Daniel (ITSM Consultant),
Description 1 online resource : illustrations.
Note Originally Published InMonteiro, H., & McLean, D. (2017). Making the case for DineSafe: Incorporating analytics into managerial decision-making in the hospitality classroom. Journal of Hospitality & Tourism Cases, 6(2), 9-32.
Bibliography Note Includes bibliographical references and index.
Summary This case examines the use of market research analysis to evaluate the feasibility of research and development costs of a new restaurant sanitation product, DineSafe. The company developing the product, 3SLV, saw a public need and interest given the increasing number of disease outbreaks and public concern regarding sanitation and cleanliness at all locations, including restaurants. 3SLV therefore, began development of a heretofore unknown product, DineSafe: a clear, plastic-like antimicrobial cover for high-touch items in restaurants which have shown, in laboratory and field tests, to harbor high numbers of bacteria. The target products for DineSafe include salt, pepper and sugar shakers, menus, check covers, and bench seats.
Note Description based on XML content.
ISBN 9781529716788 (ebook)
1529716780
OCLC # 1141343754



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