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Author Mahrt, Merja.
Title Values of German media users 1986-2007 / Merja Mahrt.
Imprint Wiesbaden : VS Verlag fur Sozialwissenschaften, 2010.
Edition 1st ed.

View online
View online
Author Mahrt, Merja.
Series VS research
VS research.
Subject Mass media -- Germany.
Mass media -- Social aspects -- Germany.
Social values -- Germany.
Description 1 online resource (148 pages) : illustrations
Edition 1st ed.
Bibliography Note Includes bibliographical references (pages 133-144).
Note Print version record.
Contents Acknowledgements; Summary Values of German media users, 1986-2007; Sammenfatting Waarden van Duitse mediagebruikers, 1986-2007; Contents; Figures; Tables; 1 Introduction; 2 What Are Values?; 2.1 Values and Value Change in the Social Sciences; 2.2 Values in Media Content; 2.3 Values and Media Use; 2.4 A Model of Values and Media in Socialization; 3 Aim and Scope of the Study; 3.1 The Country under Study: Germany; 3.2 Central Foci of the Current Study; 3.3 Study Design; 3.4 Analytic Strategy; 3.5 What this Study Explores; 4 Audience Values and Media Use; 4.1 Social Values and Media Use.
Summary Values are central concepts across all social sciences. Communication and media research, however, has not systematically contributed to the field. Merja Mahrt addresses questions on the relationship between mediated value patterns and values of the audience. What role do values play in selective exposure? How are genre and channel preferences intertwined with individual values? What changes does the drastic expansion of a media system bring about? The author analyzes large-scale representative surveys, covering German media users from 1986 to 2007. She finds patterns linking social and materialist values with preferences and usages of print and electronic media. Implications for the role of values in behavior and in media planning are discussed. This book is essential reading for researchers and students from the social sciences, in particular communication and media sciences, interested in a deeper understanding of values.
ISBN 9783531922560 (electronic bk.)
3531922564 (electronic bk.)
9783531172996 (pbk.)
3531172999 (pbk.)
ISBN/ISSN 9783531172996
OCLC # 729864096
Additional Format Print version: Mahrt, Merja. Values of German media users 1986-2007. 1st ed. Wiesbaden : VS Verlag fur Sozialwissenschaften, 2010 9783531172996 (DLC) 2010450211 (OCoLC)650059959

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