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EBOOK
Author Chen, Steven, 1977-
Title The design imperative : the art and science of design management / Steven Chen.
Imprint Cham : Palgrave Macmillan, [2019]

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
Author Chen, Steven, 1977-
Subject Industrial design -- Management.
Description 1 online resource
polychrome rdacc http://rdaregistry.info/termList/RDAColourContent/1003
Summary This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
Note Online resource; title from PDF title page (EBSCO, viewed June 1, 2018)
ISBN 9783319785684 (electronic bk.)
3319785680 (electronic bk.)
9783319785677
3319785672
OCLC # 1038067862
Additional Format Original 3319785672 9783319785677 (OCoLC)1027190878.