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EBOOK
Author Turner, Raymond, 1946-
Title Design leadership : securing the strategic value of design / Raymond Turner.
Imprint Burlington : Gower Publishing Limited, [2013]
©2013

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LOCATION CALL # STATUS MESSAGE
 OHIOLINK YBP EBOOKS    ONLINE  
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Author Turner, Raymond, 1946-
Subject Leadership.
Industrial design -- Management.
Description 1 online resource
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Contents List of figures and diagrams -- About the author -- Foreword -- Acknowledgements -- Introduction -- How the book works -- Preparing the ground -- The skeptics -- Deliver strategy -- Demonstrate added value -- Build reputation -- Design spend -- Summary of Part One -- The how and what of delivery -- Managing and leading -- Understanding opportunity -- Behavioural style -- Summary of Part Two -- Looking back to look forward -- Challenges for design leaders -- Summary of reflections -- Appendix: Introduction -- References -- Index.
Summary The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives.
Note Print version record.
ISBN 9781409463245 (electronic bk.)
1409463249 (electronic bk.)
9781317152286
131715228X
9781409463238 (print)
9781409463252 (epub)
1409463230
1409463257
OCLC # 834142945
Additional Format Print version: Turner, Raymond. Design leadership. Burlington : Gower Publishing Limited, 2013 9781409463238 (DLC) 2012045376 (OCoLC)819860837


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