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Author Balaram, S. (Singanapalli)
Title Thinking design / S. Balaram.
Imprint Los Angeles : SAGE, 2010.

Subject Industrial design -- Social aspects -- India.
Description 1 online resource (282 pages) : illustrations
Bibliography Note Includes bibliographical references and index.
Contents Cover; Contents; Foreword; Acknowledgements; Introduction; SECTION 1 : DESIGN: NATURE AND POWER; 1 -- The Wonder That Is: The Context for Designing; 2 -- Modern Indian Design: The Roots; 3 -- The Power of Representation: Semiotics for Mass Movement; 4 -- Fitting the Man to the Task: The Design Training Paradox; SECTION 2 : DESIGN: HUMAN PERSPECTIVES AND CONCERNS; 5 -- Design and Rule: Design Colonisation; 6 -- Politics is not a Four-letter Word: The Impact of State Policies and Politics on Design; 7 -- Tools for Change: Learning from the Artisans.
Summary Thinking Design looks at 'design' in its broadest sense and shows how design originates in 'human need' which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service- or process-oriented designs in contrast to product-oriented designs. The book expl.
Note Print version record.
ISBN 9788132106722 (electronic bk.)
8132106725 (electronic bk.)
9788132103141 (pb)
8132103149 (pb)
OCLC # 702135274
Additional Format Print version: Balaram, S. (Singanapalli). Thinking design. New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2011 9788132103141 (DLC) 2010048554 (OCoLC)500824551