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Author Jerrard, Bob.
Title Design management case studies / Robert Jerrard, David Hands, and Jack Ingram.
Imprint London ; New York : Routledge, 2002.

Author Jerrard, Bob.
Subject Industrial design -- Management.
Alt Name Hands, David, Ph. D.
Ingram, Jack, 1959-
Description 1 online resource (xiv, 234 pages) : illustrations
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Note Print version record.
Contents Chapter Introduction -- part Part I Notes on the nature of Design Management -- chapter Introduction to the case studies -- chapter Case study 1 Electrolux -- The management of complexity in a large organization / Bob Jerrard -- part Part II Research methodologies for postgraduate studies in Design Management -- chapter Design Management audits -- chapter Case study 2 Managing and marketing creativity -- Perspectives on design consultancy and architectural practice -- chapter Case study 3 The effectiveness of Design Management communication in British Telecom -- chapter Case study 4 Design Management potential at David Clarke Associates -- chapter Case study 5 Branding in the fashion industry -- Charlie Allen Menswear -- chapter Case study 6 Managing design at Skopos.
ISBN 0203994523 (electronic bk.)
9780203994528 (electronic bk.)
0415233798 (pbk.)
OCLC # 61386972
Additional Format Print version: Jerrard, Bob. Design management case studies. London ; New York : Routledge, 2002 041523378X 0415233798 (DLC) 2001058966 (OCoLC)48588528.

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