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Author Snitker, Thomas Visby.
Title User research with kids : how to effectively conduct research with participants aged 3-16 / Thomas Visby Snitker.
Imprint [United States] : Apress, 2021.

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Author Snitker, Thomas Visby.
Subject New products -- Research.
Description 1 online resource
Contents Intro -- Contents -- About the Author -- Acknowledgments -- Chapter 1: Understanding Kids and Their Experiences -- Design, innovation, and the need for research - and KX, Kids' Experience -- Play is a job to be done -- What to expect when you're expecting... kids for research -- Kids' research and rocket science -- The status of children in research and in society - and in your own mind -- Kids: a very picky and playful audience - and research target -- Children's constant development makes for a moving research target. -- A spectrum of play - and a spectrum for research
A free-play research setup -- A directed-play research setup -- A guided-play - or games - research setup -- Games -- Global research with children -- Truly global studies? -- How children live -- Research with foreign kids means working with foreign adults -- Language and translation -- Selecting which cultures to study -- Selections based upon polarities -- Hierarchy -- Point of reference -- Gender or gender roles -- It's complex - but not impossible -- Chapter 2: How (Not) to Ruin Perfectly Good Research in 18 Steps -- Inclusivity and diversity - no-brainers in research
The bias chain: Is bias a feature or a bug? -- Bias in the scoping phase -- 1 For the right stakeholders or client -- 2 The right objective or problem or pain or goal -- 3 The right product or project -- Selection bias -- Bias during the preparation phase -- 4 The right participants, described in the right terms -- Sampling bias -- Come over for tea! -- Volunteers wanted! -- Help me find the next respondent! -- I want you in my study! -- Other sampling concepts -- Random sampling -- Stratified sample -- Description bias -- Descriptions inherited from market research -- Skill level as a descriptor
Service skills are not the same as platform skills -- Skill distribution patterns -- Skill or frequency of task -- Staticity bias -- The bias of gatekeepers and professional respondents -- 5 Doing the right things -- Consensus bias -- Get beyond the recency and primacy effects -- 6 the right time of day or week or month -- 7 ...for the right duration -- 8 the right location/setting -- 9 ...using the right device -- Bias during the execution phase -- 10 Correctly primed and instructed -- 11 The right amount of priming and instruction -- 12 Correctly moderated -- Moderator bias
12a Biased questions -- Leading question bias -- Misunderstood question bias -- Unanswerable question bias -- Metaphorically speaking -- Question order bias -- 12b Biased answers -- Cognitive overload bias -- Consistency bias -- Dominant respondent bias -- Error bias -- Hostility bias -- Moderator acceptance bias (acquiescence or confirmation bias) -- Mood bias -- Overstatement bias -- Reference bias (order bias) -- Sensitive issue bias -- Social acceptance bias -- Sponsor bias -- The most dreaded answer: "I don't know." -- 13 Monitored by the right people
Summary If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more. Author Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids' experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and User Research with Kids will help you attain this goal. Snitker's useful insights in this book will help professionals and students in all sectors of research, design, and innovation. User Research with Kids will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child's cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with User Research with Kids.
Note Online resource; title from PDF title page (SpringerLink, viewed June 14, 2021).
ISBN 9781484270714 (electronic bk.)
1484270711 (electronic bk.)
ISBN/ISSN 10.1007/978-1-4842-7071-4
OCLC # 1253353110
Additional Format Original 1484270703 9781484270707 (OCoLC)1242466516

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