Return to home page
Searching: Muskingum library catalog
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
EBOOK
Author Shane, Ed,
Title Selling electronic media / Ed Shane ; foreword and discussion points by Michael C. Keith.
Imprint Boston : Focal Press, [1999]
1999.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Subject Selling -- Mass media.
Description 1 online resource (1 volume) : illustrations
Bibliography Note Includes bibliographical references and index.
Contents 1. The selling environment -- 2. The sales process -- 3. Research and ratings -- 4. Sales management -- 5. Casting the net -- 6. Selling television advertising -- 7. Selling cable advertising -- 8. Selling radio advertising -- 9. The interactive interim.
Note Print version record.
ISBN 9781136026256
1136026258
978113603272
OCLC # 918902735
Additional Format Print version: Shane, Ed. Selling electronic media. Boston : Focal Press, 1999 0240803272 (DLC) 98041464 (OCoLC)39800622.