Return to home page
Searching: Muskingum library catalog
In response to the COVID-19 outbreak, statewide lending via OhioLINK and SearchOhio has been suspended. OPAL member libraries have closed or are operating at reduced service levels. Please contact your library with specific lending requests or if you need assistance.
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
EBOOK
Author Shane, Ed,
Title Selling electronic media / Ed Shane ; foreword and discussion points by Michael C. Keith.
Imprint Boston : Focal Press, [1999]
1999.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Shane, Ed,
Subject Selling -- Mass media.
Description 1 online resource (1 volume) : illustrations
Bibliography Note Includes bibliographical references and index.
Contents 1. The selling environment -- 2. The sales process -- 3. Research and ratings -- 4. Sales management -- 5. Casting the net -- 6. Selling television advertising -- 7. Selling cable advertising -- 8. Selling radio advertising -- 9. The interactive interim.
Note Print version record.
ISBN 9781136026256
1136026258
978113603272
OCLC # 918902735
Additional Format Print version: Shane, Ed. Selling electronic media. Boston : Focal Press, 1999 0240803272 (DLC) 98041464 (OCoLC)39800622.


If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team