Marketing is an essential part of Web design and knowing its basics helps designers see their design decisions in a broader context. This book weighs the benefits and perils of common marketing practices, helping the Web professional develop an understanding of what friendly and appealing marketing is all about. Topics covered include: shaping an innovative brand identity; implementing social media wisely; creating meaningful email marketing campaigns; tips for product launches and e-commerce; and analytics and metrics. -- Edited summary from book.
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