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Title Marketing secrets for Web designers / authors, Christopher Butler [and others].
Imprint Freiburg, Germany : Smashing Magazine, 2013.
2013

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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Subject Web sites -- Design -- Marketing.
Web site development -- Marketing.
Web site development industry -- Management.
Alt Name Butler, Christopher,
Alternate Title Smashing magazine.
Description 1 online resource
Note Title from title screen.
Summary Marketing is an essential part of Web design and knowing its basics helps designers see their design decisions in a broader context. This book weighs the benefits and perils of common marketing practices, helping the Web professional develop an understanding of what friendly and appealing marketing is all about. Topics covered include: shaping an innovative brand identity; implementing social media wisely; creating meaningful email marketing campaigns; tips for product launches and e-commerce; and analytics and metrics. -- Edited summary from book.
Bibliography Note Includes bibliographical references.
ISBN 9783944540436
3944540433
9783944540429
OCLC # 900272733