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EBOOK
Author Gilinsky, Armand, Jr.,
Title Crafting sustainable wine businesses : concepts and cases / Armand Gilinsky, Jr.
Imprint [Basingstoke] : Palgrave Pivot, 2015.

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Author Gilinsky, Armand, Jr.,
Subject Wine industry -- Environmental aspects.
Sustainable development.
Description 1 online resource
Summary Sustainable wine businesses are being crafted around the world, fulfilling the industry's number one priority - leaving the land in better shape for the next generation. Using four case studies of wineries in both the Old and New Worlds, this book shows students and scholars how to develop and defend metrics for benchmarking wine business sustainability and justify new investments supporting this; it then analyzes and compares various wine businesses to other businesses using these sustainability benchmarks. By implementing a 'sustainable' strategy in the wine industry, future generations can benefit from growth, long-term profitability, and continuing success of the wine industry for years to come.
Contents 1. Introduction / Armand Gilinsky, Jr. -- 2. Bodega Pirineos: A Sustainable and Collaborative Business Model in a Spanish Winery / Jesus Cambra-Fierro, Lourdes Prez, Roco Ruiz-Benitez -- 3. Frog's Leap Winery in 2011- The Sustainability Agenda / Armand Gilinsky, Jr. -- 4. The Science of Sustainability: Lime Rock Wines of New Zealand / Sharon L. Forbes and Tracy-Anne De Silva -- 5. An Integral Sustainable Innovation and Communication Strategy: First Non-Sulfited 'Bierzo' Wine 'Puerta del Viento' Case Study / Rosana Fuentes Fernndez and Beatriz Urbano Lopez de Meneses.
Note Description based on publisher supplied information; title not viewed.
ISBN 9781137553089 electronic bk.
1137553081 electronic bk.
9781349557448 print
1137553073
1137553065
OCLC # 914281458



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