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EBOOK
Author Long, John P.,
Title Marketing Texas wine : determining the who, what, and where of a growing market / John P. Long, Wen-Ting Liao & Kimberly Cuellar
Imprint Texas : International CHRIE, 2020
2018.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAGE BUSINESS CASES    ONLINE  
View online
Author Long, John P.,
Series SAGE Business Cases
SAGE Business Cases.
Subject Wine industry -- Texas -- Case studies.
Wine industry -- Marketing -- Case studies.
Alt Name Liao, Wen-Ting,
Cuellar, Kimberly,
Description 1 online resource
Summary The Texas wine industry has been growing dramatically since the 1970s with some wineries like Llano Estacado producing award winning wine and supplying wine to some of the nations’ dignitaries. Despite its accolades, most Texas wine is sold within its own state boundaries. With the California wine drought going to affect the quantity of wine produced, the state of Texas has an opportunity to market its product to current and new wine drinkers. This case provides a background on origin labeling and the wine industry, while providing potential marketing strategies the industry can use to increase revenues and improve image.
Note Description based on online resource, title from PDF title page (Sage, viewed June 17, 2021).
ISBN 9781529716801
1529716802
OCLC # 1231547210



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