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EBOOK
Author Steele, Victoria.
Title Becoming a fundraiser : the principles and practice of library development / Victoria Steele, Stephen D. Elder.
Imprint Chicago : American Library Association, 2000.
Edition 2nd ed.

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Author Steele, Victoria.
Subject Library fund raising -- United States.
Public libraries -- United States -- Finance.
Library Administration.
Fund Raising -- methods.
Capital Financing.
Libraries -- economics.
Alt Name Elder, Stephen D.
Description 1 online resource (xi, 138 pages) : illustrations
Edition 2nd ed.
Bibliography Note Includes bibliographical references (page 129) and index.
Summary "Fundraising is imperative to progress and can help turn an average library into an exceptional one. While libraries are at the forefront of the rapidly changing technology frontier, many face inadequate budgets which can prevent them from keeping pace. This established, award-winning, one-stop resource will give you the tools you need to bring your development and fundraising skills up to the level necessary to lead an effective campaign. Step by step, you'll learn how to: set meaningful goals; build a winning development team; develop donor profiles and prospects; communicate your library's mission; and approach major donors with confidence and specificity."--Jacket.
Contents Fundraising and you: a personal feasibility study -- Basic concepts: the art and science of fundraising -- Building a team: development staffing for libraries -- Planning to raise funds: understanding, initiating, and evaluating your development program -- Getting to yes: the major-gifts process -- Fundraising with friends groups: the role of friends in development -- Black holes or black ties?: how to make your events worth the trouble -- Making it personal: demystifying fundraising from foundations, corporations, and planned-giving prospects -- Enhancing your image: communicating strategically about your library -- Thoughts on the future of library development -- Prospect development cycle -- Donor prospect target -- Finding your niche.
Note Print version record.
ISBN 0585300739 (electronic bk.)
9780585300733 (electronic bk.)
0838999905 (electronic bk.)
9780838999905 (electronic bk.)
0838907830 (alk. paper)
OCLC # 45731042
Additional Format Print version: Steele, Victoria. Becoming a fundraiser. 2nd ed. Chicago : American Library Association, 2000 0838907830 (DLC) 00025922 (OCoLC)43569145
Table of Contents
 Figures 
 Foreword 
 Preface 
 Introduction1
1Fundraising and You: A Personal Feasibility Study8
2Basic Concepts: The Art and Science of Fundraising21
3Building a Team: Development Staffing for Libraries38
4Planning to Raise Funds: Understanding, Initiating, and Evaluating Your Development Program53
5Getting to Yes: The Major-Gifts Process66
6Fundraising with Friends Groups: The Role of Friends in Development77
7Black Holes or Black Ties?: How to Make Your Events Worth the Trouble91
8Making It Personal: Demystifying Fundraising from Foundations, Corporations, and Planned-Giving Prospects105
9Enhancing Your Image: Communicating Strategically about Your Library115
10Thoughts on the Future of Library Development126
 Recommended Reading129
 Index131
 Figures 
 1Prospect development cycle23
 2Donor prospect target28
 3Finding your niche54


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