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EBOOK
Author Wansink, Brian.
Title Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.
Imprint Urbana : University of Illinois Press, 2005.

Author Wansink, Brian.
Series The food series
The food series.
Subject Communication in diet therapy.
Patient education.
Food habits.
Nutrition.
Marketing.
Nutrition.
Consumer Behavior -- economics.
Food Industry -- economics.
Description 1 online resource.
Bibliography Note Includes bibliographical references and index.
Contents Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
Note Description based on print version record.
Summary Annotation Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink'sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing.
ISBN 9780252092794 epub
0252092791
0252029429 cloth : alk. paper
9780252029424
OCLC # 815477963
Additional Format Print version: Marketing nutrition 0252029429 (cloth : alk. paper) (DLC) 2004002526


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