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Author Cronin, Anne M., 1967-
Title Advertising and consumer citizenship : gender, images, and rights / Anne M. Cronin.
Imprint London : Routledge, 2000.

Author Cronin, Anne M., 1967-
Series Transformations
Subject Advertising -- Psychological aspects.
Consumer behavior.
Sex role in advertising.
Description 1 online resource (x, 179 pages) : illustrations.
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Contents Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index.
Summary Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Note Print version record.
ISBN 0203991893 (electronic bk.)
9780203991893 (electronic bk.)
0415223237 (hb)
9780415223232 (hb)
9780415223249 (pb)
0415223245 (pb)
0415223245 (pbk.)
OCLC # 50705190
Additional Format Print version: Cronin, Anne M., 1967- Advertising and consumer citizenship. London : Routledge, 2000 (DLC) 00030518