| Author |
Miller, Richard K. (Richard Kendall), 1946- Author.
|
| Series |
RKMA market research handbook series |
|
RKMA market research handbook series.
|
| Subject |
Marketing research -- Handbooks, manuals, etc.
|
|
Leisure -- Research -- United States -- Handbooks, manuals, etc.
|
|
Advertising -- Research -- United States -- Handbooks, manuals, etc.
|
|
Consumer behavior -- Handbooks, manuals, etc.
|
| Alt Name |
Washington, Kelli D., Author.
|
|
Richard K. Miller & Associates, Author. Publisher.
|
| Add Title |
Market research handbook |
| Description |
1 online resource (355 pages) |
| Edition |
14th edition. |
| Note |
Online resource; title from PDF title page (EBSCO, viewed August 4, 2015). |
| Bibliography Note |
Includes bibliographical references (pages 336-351) and index. |
| Contents |
PART I. MARKET SUMMARY -- 1. Market Assessment: Advertising -- 2. Consumer Use of Media & the Internet -- 3. Consumer Access of News -- PART II. MARKET LEADERS -- 4. Largest Advertisers -- 5. Largest Agencies -- 6. Largest Service Providers -- 7. Most-Visited Websites -- PART III. TELEVISION -- 8. TV Viewing -- 9. TV Programming -- 10. TV Networks -- 11. Television Advertising -- 12. Online TV -- |
|
PART IV. RADIO -- 13. Radio Listening -- 14. Radio Stations -- 15. Radio Advertising -- 16. Internet Radio -- 17. Satellite Radio -- PART V. PRINT MEDIA -- 18. Magazines -- 19. Newspapers -- 20. Books & Ebooks -- PART VI. DIGITAL MEDIA -- 21. Digital Advertising -- 22. Mobile Access -- 23. Mobile Advertising -- 24. Social Networks -- 25. Social Media Marketing -- 26. Video Access -- 27. Video Advertising -- 28. Gaming -- |
|
PART VII. ADVERTISING ANALYSES -- 29. Branding -- 30. Content Marketing -- 31. Crowdsourcing -- 32. Customer Analytics -- 33. Engagement -- 34. Global Markets -- 35. Hispanic Media -- 36. Local Marketing -- 37. Naming Rights -- 38. Native Advertising -- 39. Online Behavioral Targeting -- 40. Out-of-Home Advertising -- 41. Place-Based Video Advertising -- 42. Political Advertising -- 43. Programmatic Advertising -- 44. Response to Advertising -- 45. Small- and Medium-Sized Business Advertising & Marketing -- 46. Sponsorships -- 47. Sports Marketing -- 48. Sports Media -- 49. Trust in Media & Advertising -- |
|
PART VIII. FILMED ENTERTAINMENT -- 50. Film Studios -- 51. Movies -- 52. Home Entertainment -- PART IX. MUSIC -- 53. Concerts & Music Festivals -- 54. Recorded Music -- Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commissions. |
| Note |
Text in English. |
| ISBN |
9781577832195 (electronic bk.) |
|
1577832191 (electronic bk.) |
|
9781577832010 (print edition) |
|
1577832019 (print edition) |
| OCLC # |
899745081 |
|
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