Return to home page
Searching: Muskingum library catalog
Some OPAL libraries remain closed or are operating at reduced service levels. Materials from those libraries may not be requestable; requested items may take longer to arrive. Note that pickup procedures may differ between libraries. Please contact your library for new procedures, specific requests, or other assistance.
Record 3 of 6
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
EBOOK
Author Miller, Richard K. (Richard Kendall), 1946- Author.
Title Entertainment, media & advertising market research handbook 2015-2016 / by Richard K. Miller and Kelli Washington.
Imprint Loganville, GA : Richard K. Miller & Associates, [2015]
2015
Edition 14th edition.

Author Miller, Richard K. (Richard Kendall), 1946- Author.
Series RKMA market research handbook series
RKMA market research handbook series.
Subject Marketing research -- Handbooks, manuals, etc.
Leisure -- Research -- United States -- Handbooks, manuals, etc.
Advertising -- Research -- United States -- Handbooks, manuals, etc.
Consumer behavior -- Handbooks, manuals, etc.
Alt Name Washington, Kelli D., Author.
Richard K. Miller & Associates, Author. Publisher.
Add Title Market research handbook
Description 1 online resource (355 pages)
Edition 14th edition.
Note Online resource; title from PDF title page (EBSCO, viewed August 4, 2015).
Bibliography Note Includes bibliographical references (pages 336-351) and index.
Contents PART I. MARKET SUMMARY -- 1. Market Assessment: Advertising -- 2. Consumer Use of Media & the Internet -- 3. Consumer Access of News -- PART II. MARKET LEADERS -- 4. Largest Advertisers -- 5. Largest Agencies -- 6. Largest Service Providers -- 7. Most-Visited Websites -- PART III. TELEVISION -- 8. TV Viewing -- 9. TV Programming -- 10. TV Networks -- 11. Television Advertising -- 12. Online TV --
PART IV. RADIO -- 13. Radio Listening -- 14. Radio Stations -- 15. Radio Advertising -- 16. Internet Radio -- 17. Satellite Radio -- PART V. PRINT MEDIA -- 18. Magazines -- 19. Newspapers -- 20. Books & Ebooks -- PART VI. DIGITAL MEDIA -- 21. Digital Advertising -- 22. Mobile Access -- 23. Mobile Advertising -- 24. Social Networks -- 25. Social Media Marketing -- 26. Video Access -- 27. Video Advertising -- 28. Gaming --
PART VII. ADVERTISING ANALYSES -- 29. Branding -- 30. Content Marketing -- 31. Crowdsourcing -- 32. Customer Analytics -- 33. Engagement -- 34. Global Markets -- 35. Hispanic Media -- 36. Local Marketing -- 37. Naming Rights -- 38. Native Advertising -- 39. Online Behavioral Targeting -- 40. Out-of-Home Advertising -- 41. Place-Based Video Advertising -- 42. Political Advertising -- 43. Programmatic Advertising -- 44. Response to Advertising -- 45. Small- and Medium-Sized Business Advertising & Marketing -- 46. Sponsorships -- 47. Sports Marketing -- 48. Sports Media -- 49. Trust in Media & Advertising --
PART VIII. FILMED ENTERTAINMENT -- 50. Film Studios -- 51. Movies -- 52. Home Entertainment -- PART IX. MUSIC -- 53. Concerts & Music Festivals -- 54. Recorded Music -- Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commissions.
Note Text in English.
ISBN 9781577832195 (electronic bk.)
1577832191 (electronic bk.)
9781577832010 (print edition)
1577832019 (print edition)
OCLC # 899745081


If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team