Return to home page
Searching: Muskingum library catalog
Some OPAL libraries remain closed or are operating at reduced service levels. Materials from those libraries may not be requestable; requested items may take longer to arrive. Note that pickup procedures may differ between libraries. Please contact your library for new procedures, specific requests, or other assistance.
Record 4 of 6
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
EBOOK
Author Miller, Richard K. (Richard Kendall), 1946- Author.
Title Entertainment, media & advertising market research handbook 2017-2018 / by Richard K. Miller and Kelli Washington.
Imprint Loganville, GA : Richard K. Miller & Associates, [2017]
2017
Edition 15th edition.

Author Miller, Richard K. (Richard Kendall), 1946- Author.
Series RKMA market research handbook series, 1946-0732
RKMA market research handbook series. 1946-066X
Subject Marketing research -- Handbooks, manuals, etc.
Leisure -- Research -- United States -- Handbooks, manuals, etc.
Advertising -- Research -- United States -- Handbooks, manuals, etc.
Consumer behavior -- Handbooks, manuals, etc.
Alt Name Washington, Kelli D., Author.
Richard K. Miller & Associates, Author. Publisher.
Add Title Entertainment, media and advertising market research handbook 2017-2018
Market research handbook
Description 1 online resource (368 pages).
Edition 15th edition.
Note Online resource; title from PDF title page (viewed September 1, 2016).
Bibliography Note Includes bibliographical references (pages 351-354, 360-368).
Contents PART I. MARKET SUMMARY -- 1. Consumer Use Of Media & The Internet -- 2. Market Assessment: Advertising -- 3. Market Assessment: Entertainment & Media -- 4. Consumer Access Of News --
PART II. MARKET LEADERS -- 5. Largest Advertisers -- 6. Largest Agencies -- 7. Largest Service Providers -- 8. Most-Visited Websites -- 9. Top Smartphone Platforms & Apps --
PART III. TELEVISION -- 11. Designated Market Areas -- 12. TV Networks & Stations -- 13. TV News -- 14. Television Advertising -- 15. TV Ad Costs -- 16. Internet-Connected TV --
PART IV. RADIO -- 18. Radio Listening -- 19. Radio Metros -- 20. Radio Stations -- 21. Digital Radio -- 22. Radio Advertising -- 23. Satellite Radio --
PART V. PRINT MEDIA -- 24. Magazines -- 25. Newspapers -- 26. Alternative Weeklies -- 27. Free-Standing Inserts -- 28. Books & Ebooks --
PART VI. DIGITAL MEDIA -- 29. Digital Advertising -- 30. Digital News -- 31. Digital Video -- 32. Mobile Apps -- 33. Podcasts -- 34. Social Media --
PART VII. ADVERTISING ANALYSES -- 35. Ad Blocking -- 36. Ad Fraud -- 37. Award-Winning Agencies -- 38. Branding -- 39. Content Marketing -- 40. Coupons -- 41. Customer Analytics -- 42. Consumer Tracking -- 43. Digital Place-Based Advertising -- 44. Global Markets -- 45. Local Marketing -- 46. Naming Rights -- 47. Native Advertising -- 48. Out-Of-Home Advertising -- 49. Packaging -- 50. Political Advertising -- 51. Product Placement -- 52. Programmatic Advertising -- 53. Response To Advertising -- 54. Sponsorships -- 55. Sports Marketing -- 56. Trust In Media & Advertising --
PART VIII. ENTERTAINMENT & MEDIA ANALYSES -- 57. Celebrities -- 58. Crowdsourcing -- 59. Hispanic Media -- 60. In-Flight Entertainment -- 61. Sports Media -- 62. Trust In Media -- 63. Video Games -- 64. Virtual Reality --
PART IX. FILMED ENTERTAINMENT -- 65. Film Studios -- 66. Movies -- 67. In-Cinema Advertising -- 68. Home Entertainment --
PART X. MUSIC -- 69. Concerts & Music Festivals -- 70. Recorded Music -- 71. Streaming Music Services --
Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commission
ISBN 9781577832447 (electronic bk.)
1577832442 (electronic bk.)
9781577832362 (print edition)
1577832361 (print edition)
OCLC # 957585286


If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team