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EBOOK
Author Miller, Richard K. (Richard Kendall), 1946- Author.
Title Entertainment, media & advertising market research handbook 2019-2020 / by Richard K. Miller and Kelli Washington.
Imprint Miramar, FL : Richard K. Miller & Associates, [2019]
©2019
Edition 16th edition.

Author Miller, Richard K. (Richard Kendall), 1946- Author.
Series RKMA market research handbook series, 1946-0732
RKMA market research handbook series.
Subject Marketing research -- Handbooks, manuals, etc.
Leisure -- Research -- United States -- Handbooks, manuals, etc.
Advertising -- Research -- United States -- Handbooks, manuals, etc.
Consumer behavior -- Handbooks, manuals, etc.
Alt Name Washington, Kelli D., Author.
Richard K. Miller & Associates, Author. Publisher.
Add Title Entertainment, media and advertising market research handbook 2019-2020
Description 1 online resource (346 pages)
Edition 16th edition.
Bibliography Note Includes bibliographical references (pages 339-346).
Contents PART I. MARKET SUMMARY -- 1. Consumer Use Of Media & The Internet -- 2. Consumer Use Of Technology -- 3. Market Assessment: Advertising -- 4. Market Assessment: Entertainment & Media -- 5. Consumer Access Of News --
PART II. MARKET LEADERS -- 6. Largest Advertisers -- 7. Largest Agencies -- 8. Largest Media Companies -- 9. Largest Service Providers -- 10. Most-Visited Websites -- 11. Top Smartphone Platforms & Apps --
PART III. TELEVISION -- 12. TV Viewing -- 13. Designated Market Areas -- 14. TV Networks & Stations -- 15. TV News -- 16. Television Advertising -- 17. TV Ad Costs -- 18. Internet-Connected TV -- 19. Over-The-Top & Subscription Video Services --
PART IV. RADIO -- 20. Radio Listening -- 21. Radio Metros -- 23. Digital Radio -- 24. Radio Advertising -- 25. Satellite Radio --
PART V. PRINT MEDIA -- 26. Magazines -- 27. Newspapers -- 28. Alternative Weeklies -- 29. Free-Standing Inserts -- 30. Books & Ebooks --
PART VI. DIGITAL MEDIA -- 31. Digital Advertising -- 32. Digital News -- 33. Digital Video -- 34. Mobile Apps -- 35. Podcasts -- 36. Social Media --
PART VII. ADVERTISING ANALYSES -- 37. Ad Blocking -- 38. Ad Fraud -- 39. Award-Winning Agencies -- 40. Branding -- 41. Content Marketing -- 42. Coupons -- 43. Customer Analytics -- 44. Consumer Tracking Online -- 45. Digital Place-Based Advertising -- 46. General Data Protection Regulation -- 47. Global Markets -- 48. Local Marketing -- 49. Location Data -- 50. Naming Rights -- 51. Native Advertising -- 52. Out-Of-Home Advertising -- 53. Packaging -- 54. Political Advertising -- 55. Product Placement -- 56. Programmatic Advertising -- 57. Response To Advertising -- 58. Retail Advertising -- 59. Sponsorships -- 60. Sports Marketing -- 61. Trust In Media & Advertising --
PART VIII. ENTERTAINMENT & MEDIA ANALYSES -- 62. Hispanic Media -- 63. In-Flight Entertainment -- 64. Sports Media -- 65. Video Games -- 66. Virtual & Augmented Reality --
PART IX. FILMED ENTERTAINMENT -- 67. Theatrical & Home Entertainment -- 68. Film Studios -- 69. Movies -- 70. In-Cinema Advertising -- 71. Home Entertainment --
PART X. MUSIC -- 72. Music Listening -- 73. Music Concerts & Festivals -- 74. Recorded Music -- 75. Streaming & Subscription Music Services --
Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards & Live Events -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commissions.
Note Online resource; title from PDF title page (viewed September 4, 2018).
ISBN 9781577832706 electronic edition
1577832701 electronic edition
9781577832638 print edition
1577832639 print edition
OCLC # 1050438631
Additional Format Original 1577832639 9781577832638 (OCoLC)1051707754


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