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Author Potter, Evan H. (Evan Harold), 1964-
Title Branding Canada : projecting Canada's soft power through public diplomacy / Evan H. Potter.
Imprint Montreal [Que.] : McGill-Queen's University Press, 2009 (Saint-Lazare, Quebec : Canadian Electronic Library, 2010)

Author Potter, Evan H. (Evan Harold), 1964-
Subject Diplomacy.
Public relations and politics -- Canada -- History.
Canada -- Foreign relations -- 1945-
Canada -- Relations.
Description 1 online resource (xvi, 368 pages : illustrations
Bibliography Note Includes bibliographical references (pages 323-341) and index.
Contents 1. Introduction: Canada's Warm but Fuzzy International Image -- pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy.
Access Use copy Restrictions unspecified star
Summary The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general
Reproduction Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010.
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Note digitized 2010 HathiTrust Digital Library committed to preserve pda
ISBN 9780773575820 (electronic bk.)
0773575820 (electronic bk.)
9780773534353 (bound)
9780773534520 (pbk.)
OCLC # 716068989
Additional Format Print version: Potter, Evan H. Branding Canada. Montreal : McGill-Queen's University Press, 2009 9780773534353 (DLC) 2010549421 (OCoLC)229034856

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