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Author Verma, Harsh.
Title Branding demystified : plans to payoffs / Harsh V. Verma.
Imprint New Delhi ; Thousand Oaks, Calif. : Response Books, 2010.

Author Verma, Harsh.
Subject Branding (Marketing) -- Management.
Communication in marketing.
Description 1 online resource (xiii, 247 pages) : illustrations
Bibliography Note Includes bibliographical references.
Contents Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.
Summary The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our li.
Note Print version record.
ISBN 9788132104957 (electronic bk.)
8132104951 (electronic bk.)
9788132108054 (ebook)
8132108051 (ebook)
OCLC # 593295598
Additional Format Print version: Verma, Harsh. Branding demystified. New Delhi ; Thousand Oaks, Calif. : Response Books, 2010 9788132102342 (DLC) 2009049001 (OCoLC)464584969

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