Searching: Muskingum library catalog
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LEADER 00000cgm 2200505Mi 4500
001 1144728121
003 OCoLC
005 20201009145743.2
006 m o c
007 cr |n||||||||a
007 vz |za|z|
008 200225s2019 nyu018 e o vueng d
020 |z9781484249581
035 (OCoLC)1144728121
040 ALSTP|beng|erda|cALSTP|dOCLCO|dOCLCF
049 MAIN
245 00 Branding and design /|cSpringer Nature Video ; Apress ;
Adam Sinicki.
246 33 Branding and design :|bcreating a highly memorable brand
for the web
264 1 New York, NY :|bApress,|c2019.
300 1 online resource (18 minutes)
306 001757
336 two-dimensional moving image|btdi|2rdacontent
337 computer|bc|2rdamedia
337 video|bv|2rdamedia
338 online resource|bcr|2rdacarrier
347 video file|2rda
500 Title from resource description page (viewed February 25,
2020).
511 0 Presenter: Adam Sinicki.
520 Create a brand online through the use of web design,
graphic design (Illustrator and Photoshop), outsourcing,
social media, and various other strategies. The objective
of this video is to help you create a coherent design that
speaks to the mission statement of the brand, and that
will increase audience engagement and loyalty. The main
strategy is to create a brand design that is unique to the
business and that has a specific buyer persona in mind
(not to try and 'appeal to everyone'). This will reference
Simon Sinek's 'Golden Circle'. From there, a logo can be
designed or outsourced to reflect that mission statement.
This should be simple, re-useable, scalable, and non-
cliched, and the design process may involve a mood board.
The design should be a vector file, and we will look at
the technical skills necessary to create such a design.
The same branding should then be used through a website,
and will help to inform design decisions, as well as
across social media. The aim here is 'be everywhere' and
'be consistent'. We will discuss how brand strategy can
even influence product design, using Apple as the perfect
example. We will also discuss branding in the context of
content marketing. What You Will Learn: Create a design
aesthetic that expresses your company's valuers and ethos.
Choose a mission statement and find a buyer persona to
help you meet your goals. Study how you can create and
maintain a brand. Who This Video is For: New startups,
entrepreneurs, bloggers, and sole traders looking to
create a strong platform online. Businesses currently
operating with drab and uninspired branding that are
losing potential leads as a result.
546 In English.
650 0 Branding (Marketing)
650 0 Web sites|xDesign.
650 7 Branding (Marketing)|2fast|0(OCoLC)fst01743755
650 7 Web sites|xDesign.|2fast|0(OCoLC)fst01173252
700 1 Sinicki, Adam,|eauthor,|espeaker.
710 2 Springer Nature (Firm),|eproduction company.
776 08 |iDVD version:|z9781484249581
990 ProQuest Safari|bO'Reilly Online Learning: Academic/Public
Library Edition|c2020-10-09|yKB collection name change
|5OH1
990 ProQuest Safari|bO'Reilly Safari Learning Platform:
Academic edition|c2020-07-24|yAdded to collection
ProQuest.ormac|5OH1
990 Alexander Street|bAcademic Video Online: Premium United
States|c2020-03-27|yAdded to collection
alexanderpress.vastpus|5URC
990 Alexander Street|bAcademic Video Online: Premium United
States|c2020-03-27|yAdded to collection
alexanderpress.vastpus|5MTU
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