| Author |
Weiss, Alan, 1946-
|
| Series |
The ultimate consultant series |
|
Ultimate consultant series.
|
| Subject |
Business consultants -- Handbooks, manuals, etc.
|
|
Consultants -- Marketing -- Handbooks, manuals, etc.
|
| Description |
1 online resource (xvii, 267 pages) : illustrations. |
| Bibliography Note |
Includes bibliographical references and index. |
| Contents |
Acquiring Fortune 1000 Clients: Why Size Doesn't Matter -- Establishing Relationships with Major Buyers: Rainmaking -- Ten Techniques to Build High-Level Buyer Relationships: Making Rain -- Why Size Doesn't Matter -- Using the Springboard to Other Potential Clients -- Ten Techniques for Springboard Marketing -- Value-Based Fees: If You're Charging by the Hour or Day, You're an Amateur -- The Key to High Fees Is Not to Mention Fees -- Thirty-Eight Ways to Increase Your Fees, Beginning Tomorrow -- Marketing and Publicity: Creating Gravitational Pull -- Creating a Strong Gravitational Field -- Pro Bono Work -- Commercial Publishing -- Position Papers -- Radio and Television Interviews -- Advertising and Passive Listings -- Speaking Engagements -- Websites and Electronic Newsletters -- Word of Mouth, Referrals, and Third-Party Endorsements -- Trade Association Leadership -- Classroom Teaching -- Alliances and Networking -- Branding and Celebrity: A Brand in the Hand Beats Feet on the Street -- What Is a Brand and Why Do It? -- How Do You Attain a Brand Without Pulling a Muscle? -- The Fine Art of Contrarianism -- Capitalizing on Your Brand -- Testing and Protecting Your Brand -- Obtaining Celebrity Status -- Ten Ways to Promote Celebrity -- Passive Income: Making Money While You Sleep -- Commercial Publishing -- Self-Publishing -- Audio and Video -- Newsletters -- Offsite Advice -- Transitioning to Softer Landings -- Joint Ventures: When 1 + 1 = 64 -- Forming Partnerships with Colleagues -- Forming Alliances with Larger Entities. |
| Note |
Print version record. |
| Summary |
This text is for the successful solo practitioner, mid-sized firm principal, or large firm practice leader who is already doing very well and, consequently, has few peers from whom to continue to learn. |
| ISBN |
0787959944 (electronic bk.) |
|
9780787959944 (electronic bk.) |
|
0787955086 (alk. paper) |
|
9780787955083 (alk. paper) |
| OCLC # |
49414973 |
| Additional Format |
Print version: Weiss, Alan, 1946- Ultimate consultant. San Francisco : Jossey-Bass/Pfeiffer, 2001 0787955086 (DLC) 2001000189 (OCoLC)45750224 |
|
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