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EBOOK
Author Post, Karen.
Title Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.
Imprint New York : McGraw-Hill, 2012.

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Author Post, Karen.
Subject Brand name products.
Branding (Marketing)
Technological innovations -- Management.
Description 1 online resource (xxiv, 262 pages)
Bibliography Note Includes bibliographical references and index.
Note Print version record.
Contents It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1 : Take responsibility -- Game changer 2 : Never give up -- Game changer 3 : Lead strong -- Game changer 4 : Stay relevant -- Game changer 5 : Keep improving -- Game changer 6 : Build equity -- Game changer 7 : Own your distinction.
Summary How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
ISBN 9780071776066 (electronic bk.)
0071776060 (electronic bk.)
9780071775281
0071775285
1283437104
9781283437103
ISBN/ISSN 9786613437105
OCLC # 775064680
Additional Format Print version: 9786613437105 (OCoLC)721903513


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