| Author |
Post, Karen.
|
| Subject |
Brand name products.
|
|
Branding (Marketing)
|
|
Technological innovations -- Management.
|
| Description |
1 online resource (xxiv, 262 pages) |
| Bibliography Note |
Includes bibliographical references and index. |
| Note |
Print version record. |
| Contents |
It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1 : Take responsibility -- Game changer 2 : Never give up -- Game changer 3 : Lead strong -- Game changer 4 : Stay relevant -- Game changer 5 : Keep improving -- Game changer 6 : Build equity -- Game changer 7 : Own your distinction. |
| Summary |
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand. |
| ISBN |
9780071776066 (electronic bk.) |
|
0071776060 (electronic bk.) |
|
9780071775281 |
|
0071775285 |
|
1283437104 |
|
9781283437103 |
| ISBN/ISSN |
9786613437105 |
| OCLC # |
775064680 |
| Additional Format |
Print version: 9786613437105 (OCoLC)721903513 |
|
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