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EBOOK
Author Champniss, Guy.
Title Brand Valued : How socially valued brands hold the key to a sustainable future and business success.
Imprint Hoboken : John Wiley & Sons, 2011.
Edition 2nd ed.

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Author Champniss, Guy.
Subject Branding (Marketing) -- Social aspects.
Social responsibility of business.
Alt Name Rodes Vila, Fernando.
Description 1 online resource (316 pages)
Edition 2nd ed.
Summary New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links.
Note Print version record.
Bibliography Note Includes bibliographical references and index.
Contents pt. 1. Setting the scene : the tangled worlds of brands and social capital -- pt. 2. The 'unsustainability' of sustainability and our need to understand the era of social capital rising -- pt. 3. The elixir of life -- literally : why we depend on social capital -- pt. 4. Towards social equity brands, and how a social capital strategy gets us there -- pt. 5. Broadcast off, dialogue on : invitation to form bonding, bridging and linking capital (apply online).
ISBN 9781119977773
1119977770
9781119978015
1119978017
9781119977995
1119977991
9781119976677
1119976677
ISBN/ISSN 9786613240453
OCLC # 774491085
Additional Format Print version: 9781119976677


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