| Table of Contents |
| 1 | Mapping Success | 1 |
| | Today's Musicians Profiled: Success Redefined | 2 |
| | What Does It Take? Part 1 | 4 |
| | The Big Picture | 6 |
| | What Does It Take? Part 2 | 8 |
| | Ten Success Principles | 9 |
| | The Entrepreneurial You | 13 |
| | Project-Based Career Advancement | 16 |
| | Self-Assessment: Where Are You Now? | 17 |
| | Achieving Goals: Getting from Point A to Point B | 18 |
| 2 | Cultivating Your Support Network: Making Connections, Building Community | 21 |
| | What Is Networking? | 21 |
| | Check Your Attitude and Intent | 22 |
| | Mapping Your Network | 24 |
| | Mailing Lists | 26 |
| | Performance Invitations | 28 |
| | Elevator Speech | 33 |
| | Good Phone | 35 |
| | Backstage Dos and Don'ts | 36 |
| | How to Work a Room | 38 |
| | Hosting a Brainstorming Party | 40 |
| | Bonus Section: Interpersonal Skills for Ensembles | 41 |
| 3 | Developing Your Image: Creating Promotional Materials that Work | 45 |
| | Who Are You? | 45 |
| | Why Promote Yourself? | 45 |
| | Brand YOU | 46 |
| | What's Your Type? | 47 |
| | Bio Basics | 49 |
| | Photos | 67 |
| | Promo Kits | 74 |
| 4 | Expanding Your Impact: Making Recordings | 85 |
| | Why Record? | 86 |
| | The Recording Industry and You | 87 |
| | The Entrepreneurial Solution | 90 |
| | Legally Yours: Copyright Issues | 91 |
| | Licensing Issues | 92 |
| | What to Record | 95 |
| | How and Where to Record | 98 |
| | Artwork and Graphics | 102 |
| | How Much? Financing Your Recording | 105 |
| | Sales: How to Turn a Profit | 111 |
| | Selling Your Music Online | 112 |
| | Promoting Your Recording | 116 |
| | Getting Reviewed | 120 |
| 5 | Building Your Online Community: Social Networking, the Web, and You | 123 |
| | Social Media and You | 124 |
| | Website Overview | 128 |
| | Site Analysis | 129 |
| | Website Building Basics | 130 |
| | Cultivating Your Fan Base | 133 |
| | Newsletters | 133 |
| | Website Design Tips | 134 |
| | What's on the Menu | 135 |
| | Interlude: Five Fundamental Questions | 141 |
| | Why Are You in Music? | 141 |
| | How Do you Define Success? | 142 |
| | Is Your Thinking Getting in Your Way? | 144 |
| | What Kind of Partnerships Are You Creating? | 145 |
| | How Meaningful Is Your Work? | 147 |
| | Plus: 21 Questions for Young Performers | 149 |
| 6 | Booking Concerts: Artist Management and Self-Management | 152 |
| | The Big Question | 152 |
| | Myths about Artist Management | 153 |
| | How Artist Management Works | 155 |
| | How Not to Get Artist Management | 157 |
| | The Truth about Competitions | 158 |
| | Self-Management: Your Best Bet | 159 |
| | Alternatives to Traditional Management | 160 |
| | Where to Perform | 161 |
| | Effective Programming | 164 |
| | Booking Your Own Concerts | 165 |
| | Negotiating Fees | 169 |
| | Confirmations/Contracts | 171 |
| | Booking a Regional Tour | 172 |
| 7 | Telling Your Story: Attracting Media Attention and Building Audiences | 177 |
| | What Is Newsworthy? | 177 |
| | Attracting an Audience | 179 |
| | Do You Need a Publicist? | 182 |
| | Types of Media Coverage | 183 |
| | Press Releases | 185 |
| | Compiling Your Media List | 191 |
| | Tips on Being interviewed | 197 |
| | Timeline for Publicizing Your Next Concert | 199 |
| | How to Grow a Career | 200 |
| 8 | Connecting with Audiences: Reaching Out and Reaching In | 202 |
| | What is Residency Work? | 202 |
| | What is a Teaching Artist? | 203 |
| | What's in It for You? | 203 |
| | Why Bother? | 205 |
| | What Does Residency Work Encompass? | 206 |
| | Talking to Audiences | 208 |
| | Finding the Right Entry Point | 210 |
| | Structuring Programs | 211 |
| | Designing Programs for Adults, Seniors, and K-12 Audiences | 213 |
| | Getting Hired | 217 |
| | Marketing Your Programs | 219 |
| | Quality Control: Evaluating Programs | 220 |
| 9 | Performing at Your Best | 224 |
| | What is Peak Performance? | 224 |
| | What Is Stage Presence? | 226 |
| | Managing Performance Anxiety | 232 |
| | Treatment Starts with Self-Assessment | 235 |
| | Interventions and Treatment Methods | 237 |
| | Goal Setting | 244 |
| | Performance Health | 246 |
| 10 | Freelancing For Success | 253 |
| | To Specialize or Not? | 254 |
| | Networking for Referrals | 255 |
| | Researching to Get Work | 256 |
| | Marketing for Freelancers | 258 |
| | Musician Unions: Strength in Numbers | 261 |
| | Negotiating Fees | 267 |
| | Contracts | 270 |
| 11 | Balancing Life: Managing Time and Money | 274 |
| | Time Management | 274 |
| | Managing Projects | 280 |
| | Effective Practice | 282 |
| | Financial Management | 283 |
| | Taxes 101 | 287 |
| | Special Issues for Ensembles | 293 |
| 12 | Funding for Music Projects | 295 |
| | Mapping Your Project | 296 |
| | Researching Grant Opportunities | 298 |
| | Grant Applications | 300 |
| | Fundraising 101 | 304 |
| | The Development Continuum | 307 |
| | Making the Ask | 310 |
| | Fundraising Letters | 314 |
| | Commissioning New Work | 316 |
| | Corporate Sponsorship | 318 |
| 13 | Getting It Together: Your Career, Your Life | 321 |
| | Portfolio Careers | 321 |
| | Transferable Skills: What musicians Have to Offer | 324 |
| | The Day Job Dilemma: Five Key Considerations | 325 |
| | Teaching Opportunities | 328 |
| | Arts Administration Opportunities and Music Industry Jobs | 336 |
| | Long-Distance Job Search | 344 |
| | Postlude: 5 Career Counseling Secrets Revealed | 346 |
| | Notes | 349 |
| | Index | 353 |
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