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Author Beeching, Angela Myles.
Title Beyond talent : creating a successful career in music / Angela Myles Beeching.
Imprint New York : Oxford University Press, 2010.
Edition Second edition.

 MUSKINGUM STACKS  ML 3795 .B42 2010    DUE 01-25-21 OFF CAMPUS  
Author Beeching, Angela Myles.
Subject Music -- Vocational guidance.
Add Title Creating a successful career in music
 MUSKINGUM STACKS  ML 3795 .B42 2010    DUE 01-25-21 OFF CAMPUS  
Author Beeching, Angela Myles.
Subject Music -- Vocational guidance.
Add Title Creating a successful career in music
Description xvii, 373 pages : illustrations ; 24 cm
Edition Second edition.
Bibliography Note Includes bibliographical references (p. 349-351) and index.
Contents Mapping success in music -- Cultivating your support network: making connections, building community -- Developing your image : creating promotional materials that work -- Expanding your impact : making records -- Building your online community: social networking, the web, and you-- Interlude : five fundamental questions -- Booking concerts: artist management and self-management -- Telling your story: attracting media attention and building audiences -- Connecting with audiences : reaching out and reaching in -- Performing at your best -- Freelancing for success -- Balancing life: managing time and money -- Funding for music projects -- Getting it together: your career, your life -- Postlude: 5 career counseling secrets revealed.
ISBN 9780195382594
OCLC # 320622245
Table of Contents
1Mapping Success1
 Today's Musicians Profiled: Success Redefined2
 What Does It Take? Part 14
 The Big Picture6
 What Does It Take? Part 28
 Ten Success Principles9
 The Entrepreneurial You13
 Project-Based Career Advancement16
 Self-Assessment: Where Are You Now?17
 Achieving Goals: Getting from Point A to Point B18
2Cultivating Your Support Network: Making Connections, Building Community21
 What Is Networking?21
 Check Your Attitude and Intent22
 Mapping Your Network24
 Mailing Lists26
 Performance Invitations28
 Elevator Speech33
 Good Phone35
 Backstage Dos and Don'ts36
 How to Work a Room38
 Hosting a Brainstorming Party40
 Bonus Section: Interpersonal Skills for Ensembles41
3Developing Your Image: Creating Promotional Materials that Work45
 Who Are You?45
 Why Promote Yourself?45
 Brand YOU46
 What's Your Type?47
 Bio Basics49
 Promo Kits74
4Expanding Your Impact: Making Recordings85
 Why Record?86
 The Recording Industry and You87
 The Entrepreneurial Solution90
 Legally Yours: Copyright Issues91
 Licensing Issues92
 What to Record95
 How and Where to Record98
 Artwork and Graphics102
 How Much? Financing Your Recording105
 Sales: How to Turn a Profit111
 Selling Your Music Online112
 Promoting Your Recording116
 Getting Reviewed120
5Building Your Online Community: Social Networking, the Web, and You123
 Social Media and You124
 Website Overview128
 Site Analysis129
 Website Building Basics130
 Cultivating Your Fan Base133
 Website Design Tips134
 What's on the Menu135
 Interlude: Five Fundamental Questions141
 Why Are You in Music?141
 How Do you Define Success?142
 Is Your Thinking Getting in Your Way?144
 What Kind of Partnerships Are You Creating?145
 How Meaningful Is Your Work?147
 Plus: 21 Questions for Young Performers149
6Booking Concerts: Artist Management and Self-Management152
 The Big Question152
 Myths about Artist Management153
 How Artist Management Works155
 How Not to Get Artist Management157
 The Truth about Competitions158
 Self-Management: Your Best Bet159
 Alternatives to Traditional Management160
 Where to Perform161
 Effective Programming164
 Booking Your Own Concerts165
 Negotiating Fees169
 Booking a Regional Tour172
7Telling Your Story: Attracting Media Attention and Building Audiences177
 What Is Newsworthy?177
 Attracting an Audience179
 Do You Need a Publicist?182
 Types of Media Coverage183
 Press Releases185
 Compiling Your Media List191
 Tips on Being interviewed197
 Timeline for Publicizing Your Next Concert199
 How to Grow a Career200
8Connecting with Audiences: Reaching Out and Reaching In202
 What is Residency Work?202
 What is a Teaching Artist?203
 What's in It for You?203
 Why Bother?205
 What Does Residency Work Encompass?206
 Talking to Audiences208
 Finding the Right Entry Point210
 Structuring Programs211
 Designing Programs for Adults, Seniors, and K-12 Audiences213
 Getting Hired217
 Marketing Your Programs219
 Quality Control: Evaluating Programs220
9Performing at Your Best224
 What is Peak Performance?224
 What Is Stage Presence?226
 Managing Performance Anxiety232
 Treatment Starts with Self-Assessment235
 Interventions and Treatment Methods237
 Goal Setting244
 Performance Health246
10Freelancing For Success253
 To Specialize or Not?254
 Networking for Referrals255
 Researching to Get Work256
 Marketing for Freelancers258
 Musician Unions: Strength in Numbers261
 Negotiating Fees267
11Balancing Life: Managing Time and Money274
 Time Management274
 Managing Projects280
 Effective Practice282
 Financial Management283
 Taxes 101287
 Special Issues for Ensembles293
12Funding for Music Projects295
 Mapping Your Project296
 Researching Grant Opportunities298
 Grant Applications300
 Fundraising 101304
 The Development Continuum307
 Making the Ask310
 Fundraising Letters314
 Commissioning New Work316
 Corporate Sponsorship318
13Getting It Together: Your Career, Your Life321
 Portfolio Careers321
 Transferable Skills: What musicians Have to Offer324
 The Day Job Dilemma: Five Key Considerations325
 Teaching Opportunities328
 Arts Administration Opportunities and Music Industry Jobs336
 Long-Distance Job Search344
 Postlude: 5 Career Counseling Secrets Revealed346

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