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EBOOK
Author Tai, Jacky, 1970-
Title Brand zero : the complete branding guide for start-ups / Jacky Tai.
Imprint Singapore : Marshall Cavendish Business, 2014.
2014

Author Tai, Jacky, 1970-
Subject Branding (Marketing)
Brand name products -- Management.
Add Title Complete branding guide for start-ups
Author Tai, Jacky, 1970-
Subject Branding (Marketing)
Brand name products -- Management.
Add Title Complete branding guide for start-ups
Description 1 online resource (1 volume) : illustrations
Note Online resource; title from title page (Safari, viewed Jan. 29, 2014).
Summary If you are thinking of starting up a business - whether online or in a pushcart or a small cafe - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone.
Contents Introduction -- 1 -- 2 -- 3 -- 4 -- 5 -- 6 -- 7 -- 8 -- 9 -- 10 -- Final Word -- About The Author
ISBN 9789814516747
9814516740
9789814408349
9814408344
OCLC # 870335964
Additional Format Print version: Tai, Jacky, 1970- Brand zero 9789814408349 (OCoLC)849190701


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