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Author Barlow, Janelle, 1943-
Title Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart.
Imprint San Francisco, CA : Berrett-Koehler, 2004.
Edition 1st ed.

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Author Barlow, Janelle, 1943-
Subject Customer services.
Business names.
Brand name products.
Alt Name Stewart, Paul, 1966-
Description 1 online resource (xii, 259 pages) : illustrations
Edition 1st ed.
Bibliography Note Includes bibliographical references (pages 243-2445) and index.
Contents Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors.
Summary The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service.
Note English.
Copyright 2004 Janelle Barlow, Ph.D., and Paul Stewart. 2004
ISBN 9781576758861 (electronic bk.)
1576758869 (electronic bk.)
9781609943233 (electronic bk.)
1609943236 (electronic bk.)
1576752984
9781576752982
ISBN/ISSN 1576752984
OCLC # 243594737
Additional Format Print version: Barlow, Janelle, 1943- Branded customer service. 1st ed. San Francisco, CA : Berrett-Koehler, 2004 9781576754047 (DLC) 2004047605 (OCoLC)54906181


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