Return to home page
Searching: Muskingum library catalog
Some OPAL libraries remain closed or are operating at reduced service levels. Materials from those libraries may not be requestable; requested items may take longer to arrive. Note that pickup procedures may differ between libraries. Please contact your library for new procedures, specific requests, or other assistance.
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
EBOOK
Title Transitioned media : a turning point into the digital realm / Gali Einav, editor.
Imprint New York : Springer, 2010.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
Series The economics of information, communication and entertainment : the impacts of digital technology in the 21st century, 1868-0461
Economics of information, communication and entertainment.
Subject Digital media -- Social aspects.
Alt Name Einav, Gali.
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
Series The economics of information, communication and entertainment : the impacts of digital technology in the 21st century, 1868-0461
Economics of information, communication and entertainment.
Subject Digital media -- Social aspects.
Alt Name Einav, Gali.
Description 1 online resource (xix, 165 pages) : illustrations.
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Contents Introduction: the end of media as we know it? / Gali Einav -- Partt 1. The changing world of advertising and consumer behavior: TV for the twenty-first century: the video ad model in transition / Adam Gerber and Rick Mandler -- Branded entertainment: how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust -- The evolution of cross-platform media use in the United States: insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp -- Part 2. The changing face of traditional media: the news business case study: We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick -- Mobile social networking and the news / Laura Forlano -- Parsing the online ecosystem: journalism, media, and the blogosphere / John Kelly -- Part 3. Media reinvented: case studies of transitioning into a digital age: The transition to digital TV: a case study of HDTV / John Carey -- The fat lady still sings: bringing music into the digital age / Lydia Loizides -- How cinema is digital / Kristen M. Daly -- Thumb wars: body and mind in video games / Liel Leibovitz.
Summary The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. "Transitioned Media" brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technolog.
Note English.
Print version record.
ISBN 9781441960993 (electronic bk.)
1441960996 (electronic bk.)
9781441960986 (print)
1441960988 (print)
ISBN/ISSN 10.1007/978-1-4419-6099-3
OCLC # 668095794
Additional Format Print version: Transitioned media. New York : Springer, 2010 9781441960986 (OCoLC)502033354


If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team