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EBOOK
Author Tungate, Mark, 1967-
Title Branded male : marketing to men / Mark Tungate.
Imprint London ; Philadelphia : Kogan Page, 2008.

Author Tungate, Mark, 1967-
Series Gale virtual reference library
Gale virtual reference library.
Subject Branding (Marketing)
Male consumers.
Target marketing.
Description 1 online resource (ix, 228 pages, 16 unnumbered pages of plates) : color illustrations.
polychrome rdacc
Bibliography Note Includes bibliographical references (pages 222-223) and index.
Contents 1. Skin: The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- 2. Cloth: Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- 3. Diet: Diet hard -- Homme fatale -- 4. Home: Single life -- Habitat's dad -- Ikea boys -- 5. Wheels: Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- 6. Travel: Moving target -- The seduction of sleep -- Attacking Mr JetSet-- 7. Words: Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- 8. Gadgets: Technophilia -- Technology for all -- The games men play -- 9. Hotels: Rooms with all the trimmings -- Bad behaviour is good for business --10. Pictures: The power of TV sport -- How men watch sports -- Product placement-branding bond --11. Body: The fitness imperative -- Making the cut -- 12. Alcohol: The beer punters -- Marketing the hard stuff -- The health debate -- 13. Restaurants: Restaurants as brands --Generous tips -- 14. Sex: Internet connections -- Performance blues -- Don't just do it -- Conclusion.
Summary Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.
Note Print version record.
ISBN 9780749453565 (electronic bk.)
0749453567 (electronic bk.)
1281228869
9781281228864
9780749450113
0749450118
OCLC # 214080022
Additional Format Print version: Tungate, Mark, 1967- Branded male. London ; Philadelphia : Kogan Page, 2008 9780749450113 0749450118 (DLC) 2007047299 (OCoLC)176827150


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