| Author |
Tungate, Mark, 1967-
|
| Series |
Gale virtual reference library |
|
Gale virtual reference library.
|
| Subject |
Branding (Marketing)
|
|
Male consumers.
|
|
Target marketing.
|
| Description |
1 online resource (ix, 228 pages, 16 unnumbered pages of plates) : color illustrations. |
|
polychrome rdacc |
| Bibliography Note |
Includes bibliographical references (pages 222-223) and index. |
| Contents |
1. Skin: The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- 2. Cloth: Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- 3. Diet: Diet hard -- Homme fatale -- 4. Home: Single life -- Habitat's dad -- Ikea boys -- 5. Wheels: Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- 6. Travel: Moving target -- The seduction of sleep -- Attacking Mr JetSet-- 7. Words: Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- 8. Gadgets: Technophilia -- Technology for all -- The games men play -- 9. Hotels: Rooms with all the trimmings -- Bad behaviour is good for business --10. Pictures: The power of TV sport -- How men watch sports -- Product placement-branding bond --11. Body: The fitness imperative -- Making the cut -- 12. Alcohol: The beer punters -- Marketing the hard stuff -- The health debate -- 13. Restaurants: Restaurants as brands --Generous tips -- 14. Sex: Internet connections -- Performance blues -- Don't just do it -- Conclusion. |
| Summary |
Analyses how to effectively brand products and services for the male market in areas such as technology and fashion. |
| Note |
Print version record. |
| ISBN |
9780749453565 (electronic bk.) |
|
0749453567 (electronic bk.) |
|
1281228869 |
|
9781281228864 |
|
9780749450113 |
|
0749450118 |
| OCLC # |
214080022 |
| Additional Format |
Print version: Tungate, Mark, 1967- Branded male. London ; Philadelphia : Kogan Page, 2008 9780749450113 0749450118 (DLC) 2007047299 (OCoLC)176827150 |
|
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