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LEADER 00000cam  2200721Mi 4500 
001    774491085 
003    OCoLC 
005    20201009145532.1 
006    m     o  d         
007    cr |n|---||||| 
008    120126s2011    xx      ob    001 0 eng d 
019    753627593|a862412156 
020    9781119977773 
020    1119977770 
020    9781119978015 
020    1119978017 
020    9781119977995 
020    1119977991 
020    |z9781119976677 
020    |z1119976677 
024 8  9786613240453 
035    (OCoLC)774491085|z(OCoLC)753627593|z(OCoLC)862412156 
037    324045|bMIL 
037    94A90189-B265-431D-BDFB-E8367E31C265|bOverDrive, Inc.
040    MHW|beng|epn|cMHW|dOCLCQ|dUKDOC|dOCLCQ|dCDX|dYDXCP|dE7B
049    MAIN 
050  4 HF5415.1255 
082 04 658.8/27 
100 1  Champniss, Guy. 
245 10 Brand Valued :|bHow socially valued brands hold the key to
       a sustainable future and business success. 
250    2nd ed. 
260    Hoboken :|bJohn Wiley & Sons,|c2011. 
300    1 online resource (316 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  pt. 1. Setting the scene : the tangled worlds of brands 
       and social capital -- pt. 2. The 'unsustainability' of 
       sustainability and our need to understand the era of 
       social capital rising -- pt. 3. The elixir of life -- 
       literally : why we depend on social capital -- pt. 4. 
       Towards social equity brands, and how a social capital 
       strategy gets us there -- pt. 5. Broadcast off, dialogue 
       on : invitation to form bonding, bridging and linking 
       capital (apply online). 
520    New techniques to refresh and recharge your brands How do 
       you establish and maintain a strong long-term relationship
       between your brand and your consumers? Successful brand 
       managers know that it is all about trust and keeping the 
       consumers engaged. The success of recent "green" campaigns
       as a means of connecting with, satisfying, and attracting 
       new consumers is just the tip of the iceberg. As the 
       international playing field continues to be leveled, in 
       order to sustain and expand their success, brand owners 
       must interact with their customers more than ever before, 
       forging new and stronger links. 
588 0  Print version record. 
650  0 Branding (Marketing)|xSocial aspects. 
650  0 Social responsibility of business. 
650  7 BUSINESS & ECONOMICS|xGeneral.|2bisacsh 
650  7 Social responsibility of business.|2fast
700 1  Rodes Vila, Fernando. 
776 08 |iPrint version:|z9781119976677 
990    ProQuest Safari|bO'Reilly Online Learning: Academic/Public
       Library Edition|c2020-10-09|yKB collection name change
990    ProQuest Safari|bO'Reilly Safari Learning Platform: 
       Academic edition|c2018-10-22|yNew collection 
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