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LEADER 00000cam  2200721Ia 4500 
001    870335964 
003    OCoLC 
005    20210924043033.0 
006    m     o  d         
007    cr unu|||||||| 
008    140212s2014    si a    o     000 0 eng d 
019    864900550|a866441597|a971458362|a971596126|a971902798 
020    9789814516747 
020    9814516740 
020    |z9789814408349 
020    |z9814408344 
035    (OCoLC)870335964|z(OCoLC)864900550|z(OCoLC)866441597
       |z(OCoLC)971458362|z(OCoLC)971596126|z(OCoLC)971902798 
037    CL0500000379|bSafari Books Online 
040    UMI|beng|epn|cUMI|dOCLCO|dE7B|dOCLCQ|dOCLCO|dOCLCF|dOCLCO
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       |dUAB|dDKC|dAU@|dOCLCQ|dHS0|dOCLCQ|dK6U|dUKUAL 
049    MAIN 
050  4 HF5415.1255|b.T25 2014 
072  7 BUS|x082000|2bisacsh 
072  7 BUS|x041000|2bisacsh 
072  7 BUS|x042000|2bisacsh 
072  7 BUS|x085000|2bisacsh 
082 04 658.827|223 
100 1  Tai, Jacky,|d1970- 
245 10 Brand zero :|bthe complete branding guide for start-ups /
       |cJacky Tai. 
246 30 Complete branding guide for start-ups 
260    Singapore :|bMarshall Cavendish Business,|c2014. 
264  4 |c2014 
300    1 online resource (1 volume) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
505 0  Introduction -- 1 -- 2 -- 3 -- 4 -- 5 -- 6 -- 7 -- 8 -- 9 
       -- 10 -- Final Word -- About The Author 
520    If you are thinking of starting up a business - whether 
       online or in a pushcart or a small cafe - you need to look
       into your branding. (how does it work, anyway?), brace 
       yourself ... According to Jacky Tai, you should start your
       branding exercise as early as possible. Brand Zero distils
       the author's wealth of experience in grappling with 
       branding strategies in the real world into a practical and
       easy-to-understand guide anyone. 
588 0  Online resource; title from title page (Safari, viewed 
       Jan. 29, 2014). 
650  0 Branding (Marketing) 
650  0 Brand name products|xManagement. 
650  7 BUSINESS & ECONOMICS|xIndustrial Management.|2bisacsh 
650  7 BUSINESS & ECONOMICS|xManagement.|2bisacsh 
650  7 BUSINESS & ECONOMICS|xManagement Science.|2bisacsh 
650  7 BUSINESS & ECONOMICS|xOrganizational Behavior.|2bisacsh 
650  7 Brand name products|xManagement.|2fast|0(OCoLC)fst00837891
650  7 Branding (Marketing)|2fast|0(OCoLC)fst01743755 
776 08 |iPrint version:|aTai, Jacky, 1970-|tBrand zero
       |z9789814408349|w(OCoLC)849190701 
956 40 |uhttp://proxy.opal-libraries.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=672266|zView online (all OPAL libraries) 
990    eBooks on EBSCOhost|bEBSCO eBook Business Collection|c2021
       -09-24|yCustom text change|5STU 
990    ProQuest Ebook Central|bEbook Central Academic Complete
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990    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
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990    eBooks on EBSCOhost|bEBSCO eBook Business Collection|c2020
       -12-04|ySubsequent record output|5STU 
990    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America|c2020-09-11|yMaster record 
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990    ProQuest Ebook Central|bEbook Central Academic Complete
       |c2020-09-11|yMaster record variable field(s) change: 505
       |5MAL 
990    ProQuest Ebook Central|bEbook Central Academic Complete
       |c2020-09-11|yMaster record variable field(s) change: 505
       |5MTU 
990    ProQuest Ebook Central|bEbook Central Academic Complete
       |c2020-09-11|yMaster record variable field(s) change: 505
       |5OXB 
990    eBooks on EBSCOhost|bEBSCO eBook Business Collection|c2020
       -09-11|yMaster record variable field(s) change: 505|5STU 
990    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America|c2020-01-10|yAdded to 
       collection netlibrary.academicna|5OHN 
990    ProQuest Ebook Central|bEbook Central Academic Complete
       |c2019-08-03|yMaster record variable field(s) change: 505
       |5MTU 
990    ProQuest Ebook Central|bEbook Central Academic Complete
       |c2019-08-03|yMaster record variable field(s) change: 505
       |5OXB 
990    ProQuest Ebook Central|bEbook Central Academic Complete
       |c2019-08-03|yMaster record variable field(s) change: 505
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990    eBooks on EBSCOhost|bEBSCO eBook Business Collection|c2019
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990    eBooks on EBSCOhost|bEBSCO eBook Business Collection|c2019
       -07-19|yMaster record variable field(s) change: 505|5STU 
990    ProQuest Ebook Central|bEbook Central Academic Complete
       |c2019-07-19|yMaster record variable field(s) change: 505
       |5MTU 
990    ProQuest Ebook Central|bEbook Central Academic Complete
       |c2019-07-19|yMaster record variable field(s) change: 505
       |5OXB 
990    ProQuest Ebook Central|bEbook Central Academic Complete
       |c2019-07-19|yMaster record variable field(s) change: 505
       |5MAL 

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