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EBOOK
Author Jones, Robert, 1957 August 31-
Title Branding : a very short introduction / Robert Jones.
Imprint [Oxford] : Oxford University Press, 2017.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK VERY SHORT INTRODUCTIONS    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK VERY SHORT INTRODUCTIONS    ONLINE  
View online
Author Jones, Robert, 1957 August 31-
Series Very short introductions
Very short introductions.
Subject Branding (Marketing)
Brand name products.
Description 1 online resource : illustrations.
Bibliography Note Includes bibliographical references and index.
Contents The triumph of branding -- What is 'branding'? -- The history of branding -- How branding works -- The branding business -- Branding projects -- The ethics of branding -- A future for branding?
Summary Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be.
Audience Specialized.
Note Description based on online resource; title from home page (viewed on June 23 2017).
ISBN 9780191814242 (ebook)
0191814245
9780198749912
0198749910
OCLC # 1002895638
Additional Format Print version : 9780198749912


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