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Author Gomez Palacio y Campos, Carlos,
Title Branding : esencia del marketing moderno / Carlos Gomez Palacio y Campos.
Imprint Mexico : LID, 2014.
Edition Primera edicion.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Gomez Palacio y Campos, Carlos,
Series Coleccion Accion empresarial
Coleccion Accion empresarial.
Subject Branding (Marketing)
Marketing.
Add Title Esencia del marketing moderno
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Gomez Palacio y Campos, Carlos,
Series Coleccion Accion empresarial
Coleccion Accion empresarial.
Subject Branding (Marketing)
Marketing.
Add Title Esencia del marketing moderno
Description 1 online resource (1 volume) : illustrations.
Edition Primera edicion.
Note Description based on online resource; title from title page (Safari, viewed June 2, 2015).
Bibliography Note Includes bibliographical references.
Summary El autor analiza a lo largo de la historia el fenomeno de la construccion estrategica de marcas, la etapa mas avanzada de un proceso mercadologico basado en la generacion, distribucion, promocion y venta de bienes y servicios del sistema en el que vivimos, y reflexiona sobre la responsabilidad social de los mercadologos.
ISBN 9786079380083
OCLC # 910938040


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